Jeff Bedford

Director of Marketing Ops

Cait Keohane

Chief Customer Officer

Megan Wipff & Jason Klumpp

Sales Development Leaders

Right Person. Right time. Right Message.

AI superpowers
for GTM heroes

Pipegen is harder than ever—but our customers are cutting through the noise and connecting with relevance every time.

Spencer Gabriel

Sales Manager

Rory Wilding

Chief Operating Officer

Angelica Ismailos

Director of Demand Generation

Pipegen has never been harder

Even the best pipeline heroes are struggling to break through.

icon

Buyers have changed

61% of buyers prefer going rep-free, doing their own research and keeping sales reps on the sidelines.

icon

Tech hasn’t kept up

Most GTM tools still push volume over precision, bombarding inboxes with generic, irrelevant outreach.

icon

Conversions are tanking

Call connect rates sit at 2.5%. Email response rates are even more brutal, hovering around the 1% mark.

icon

Reps are overloaded

Sales reps only spend 28% of their day actually selling. Data wrangling and tab hopping eats the rest.

Three Superpowers.

One Mission:

Maximum Relevance.

example hero portrait beforeexample hero portrait after
example hero portrait beforeexample hero portrait after
example hero portrait beforeexample hero portrait after

The Villains

Beware problems masquerading as pipegen solutions

The Frankenstack, Fragmenter, and Spam Cannon promise solutions—but they're counterfeits that cost you pipeline in the end.
The Frankenstack

The Frankenstack

Promise:

One more data scrape should do it.

Reality:

Brittle systems break and complicated data flows require a PhD.

Looks Like:

Stitching together spreadsheets, fighting data fires, needing an engineering degree just to hit send.

Cost:

As GTM complexity grows, execution is traded for maintenance.

The Fragmenter

The Fragmenter

Promise:

Pieces of the puzzle are plenty.

Reality:

Outreach built on partial context misses the mark.

Looks Like:

Logging in and out of point solutions, missing hand-raisers in the crowd, chasing false positives.

Cost:

Pipeline plummets while trust in GTM systems collapses.

The Spam Cannon

The Spam Cannon

Promise:

More emails means more opportunities.

Reality:

Spray-and-pray AI floods inboxes with generic personalization.

Looks Like:

Burning through your TAM in a day, sending messages that go straight to spam, cringing at college mascot references.

Cost:

Conversion craters and brand reputation is demolished.

The Proof

Proven by battle-tested GTM heroes

Across business models and motions, pipeline heroes like you use Common Room to wield the ultimate GTM superpower: relevance.

I'm in! Where do I start?

See Common Room in action with a demo.