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New leadership recently hired

  • Go-to-market motion

    Sales-led
    Dark-funnel

  • Signal source

    SocialWebsiteNews + events

  • Signal strength

    Low Intent

Why it matters

When a company brings in new leadership—whether it’s a C-level executive or board member—it usually means change.

That could mean new direction, new strategy, and maybe new purchases. It’s a good opportunity to see if your product can help fill a gap.

What to do

Dig into what the new hire means for the company. Research the organization and any relevant news items that will help you tailor your messaging.

Then it’s time to find the right person to outreach. It may be the new addition or someone else at the company who will be working closely with them.

Questions to inform outreach
  • Is the organization a good fit for your product?
  • Did the person or their organization use your product in their past role?
  • Who are the stakeholders at the organization?
  • How is the organization’s tech stack configured?
  • Has the organization shared any information about challenges or goals?
  • Has anyone from the organization engaged with your website or product?

How to do it

Here are some outbound templates to help you get the creative juices flowing:

Outbound template for new leadership recently hired (for new hire)

Hi [first name],

Congrats on the new role at [company name]. I’m assuming [benefit that product unlocks] is top of mind for you.

We’ve helped companies like [names of current customers in the same industry] [ROI statistic]:

[drop in quote or customer story]

Would love to see if [product name] can help support your priorities.

What's timing like right now?

[Your name]

Outbound template for new leadership recently hired (not for new hire)

Hi [first name],

Saw that [new hire] is coming aboard at [company name].

Seeing as you head up [department name], I'm guessing [benefit that product unlocks] is top of mind.

We’ve helped companies like [name of current customer in the same industry] [ROI statistic].

Here’s a quote from their [peer role]:

[drop in quote or customer story]

Any interest in exploring further?

[Your name]

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