Semgrep on turning hidden signals into pipeline [video]
“The folks that get prospected through Common Room, it almost felt like I was opening up a new acquisition channel.”
Hear Jason Klumpp, Director of Sales Development at AI application security company Semgrep, talk about how his team uses Common Room to:
- Surface high-fit, high-intent leads that were previously hidden.
- Trade cold outbound headaches for warm outbound wins.
- Consolidate multiple tools with one platform purpose-built for pipegen.
- Track the buyer’s journey with automated signal capture, identity resolution, and waterfall enrichment.
- Enable reps to action on leads at speed and at scale.
The result?
2.5x ROI on Common Room purchase in two months and a 74% increase in pipeline quarter over quarter.
Read Semgrep’s full customer story here: How Semgrep warmed up cold outbound to grow pipeline 74% in a single quarter.
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