Dark Funnel

Light up the dark funnel

Uncover contact-level data behind dark funnel activity with agentic signal capture. Take credit for dark social performance. Pass over leads reps actually want to work.

What results can I expect?

Apollo GraphQL

"Common Room gives us visibility into buyings signals to identify warm prospects and gain insights into accounts sales reps couldn’t see before."

  • Aisha Nins

    Aisha Nins

    GTM Program Manager

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What's wrong with the status quo?

  • Buying signal blindness

    Real buying intent on social, community, open source, and other dark funnel channels is missed.

  • Missed enrichment

    When signals are captured, the person and account behind the signal are unknown, making prioritization impossible.

  • Account-level intent

    ABM and intent tools only offer light intent signals at the account-level that reps can’t convert.

How is it better?

  • Never miss a signal with agentic dark funnel capture

    With our RoomieAI™ Capture agent, dozens of out-of-the-box signals, and 50+ native dark funnel integrations, you can rest assured that no signal will get missed again.

  • Uncover the prospect behind the dark funnel activity

    Uncover the person behind the dark funnel activity with AI-enhanced matching that traces identity from many unique identifiers. Fill in the blanks needed for prioritization with waterfall enrichment that automatically enriches hundreds of attributes—no PhD required.

  • Add a new source of qualified leads to the mix

    Score and send leads to your marketing automation platform or CRM with easy-to-setup integrations and simple, powerful workflows to automatically sync leads to campaigns.

  • Keep tabs on dark funnel activity

    With native integrations to Slack, LinkedIn, X/Twitter, GitHub, and dozens of other dark social channels, you can keep a pulse on user actions and sentiment from one command center.

  • Scoring that combines dark funnel signals and fit

    Build a more accurate scoring model by incorporating hundreds of buying signals at every stage of the funnel. Customize scoring models across accounts and contacts based on fit or behavior.

Playbooks & use-cases

Im in! Where do I start?

See Common Room in action or start for free.