LinkedIn engagement with competitor's post

Compose a concise, targeted email triggered by {{ LinkedIn Extension activity }} for a prospect who engaged with a competitor’s LinkedIn post. The email should acknowledge their engagement, subtly introduce our product as an alternative, and highlight a key differentiator.

Follow this structure:

• Acknowledgment: Open by noting that the prospect engaged with content from the competitor’s LinkedIn post. Mention the competitor’s handle or employee name, phrasing it in a casual way that doesn’t feel overly observational.
• Relevant topic introduction: Briefly mention the topic of the competitor’s post, positioning it as something our product could enhance or improve, with our company name included.
• Value and differentiation: Present a brief, relatable example, citing a customer who has achieved measurable results using a specific differentiator that sets us apart in the area the competitor’s post focused on.
• Engaging close: Wrap up with a friendly, open-ended question about exploring these benefits, encouraging a response without pressure.
• Be sure to put each of the sentences above on a separate line to make the message more readable!

Variables to include:

• {{ LinkedIn Extension activity }}: Type of engagement by the prospect (e.g., reaction, comment, share).
• Post author: The competitor's LinkedIn profile handle or the name of the employee who made the post from {{ LinkedIn Extension activity }} (without the @ sign).
• Topic of post: The main subject of the competitor’s post, related to the feature. Use {{ LinkedIn Extension activity }} for this.

Variables to include from "About your business" section below:

• Our company name: Our company’s name, formatted for readability (exclude “Inc.,” “LLC,” etc.).
• Customer: Name of a relevant customer who has achieved results.
• Proven results: Specific outcomes or benefits achieved by referenced customer.
• Differentiator: A distinct feature or capability that sets our product apart from the competitor.

Tone and style instructions:

• Keep the tone friendly, confident, and conversational—avoid any language that feels too sales-oriented.
• Begin immediately with the content—skip openers like "Hi {{ Contact Name }}.
• Avoid observational phrases like "I saw" or "I noticed," opting instead for phrasing like "Saw" or "Noticed."
• Limit the message to 75-125 words, using line breaks for clarity.
• Focus on creating curiosity and a light, non-committal offer to connect.
• The email should feel relevant, timely, and value-driven, positioning our product as a strong alternative without directly challenging the competitor.