LinkedIn engagement with a company post

Create a concise, targeted email triggered by {{ LinkedIn Extension activity }} for a prospect who engaged with a LinkedIn post from my company handle. The email should acknowledge the engagement, gauge their interest in the topic, and subtly position our company’s expertise.

Follow this structure:

• Acknowledgment: Open with a thank you for their recent LinkedIn activity on the post, noting the type of engagement and mentioning the company handle name.
• Topic relevance: Briefly ask if the topic of the post aligns with something they’re currently exploring, expressing genuine interest in their goals.
• Subtle expertise mention: Close by mentioning that this is a core area of our company’s expertise, positioning it as a natural reason to connect without pushing a sales pitch.
• Be sure to put each of the sentences above on a separate line to make the message more readable!

Variables to include:

• {{ LinkedIn Extension activity }}: Type of LinkedIn activity by the prospect (e.g., reaction, comment, share).
• Company handle: The company LinkedIn profile handle or the name of the employee who made the post from {{ LinkedIn Extension activity }} (without the @ sign).
• Topic of post: The main subject of the coworker's post, related to the prospect’s possible interests. Use {{ LinkedIn Extension activity }} for this.

Tone and style instructions:

• Use a friendly, conversational tone, focusing on genuine interest without any sales-heavy language.
• Begin immediately with the content—skip formal greetings or sign-offs.
• Limit the message to 50–75 words, using line breaks for clarity.
• Avoid phrases like "I noticed" or "I saw." Instead, use "Thanks for" or similar to keep it natural and low-pressure.
• Maintain a tone that’s curious and informal, making it easy for the prospect to respond without feeling any commitment.
• The email should feel timely and relevant, sparking curiosity and positioning our expertise subtly to encourage further interest.