AppsFlyer investors & funding
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AppsFlyer has secured a total funding of $294 million, which has been pivotal for its growth trajectory. The latest round, a $210 million Series D led by General Atlantic, has provided significant capital. This round is backed by prominent investors like Salesforce Ventures, Goldman Sachs, and Magma Venture Partners. Key aspects include: - Series D funding round of $210 million; - Capital infusion to enhance product development and global reach; - Support from key industry investors. This investor backing is closely aligned with AppsFlyer’s expansion and innovation strategies.
AppsFlyer provides a comprehensive mobile attribution and analytics platform that enables marketers to optimize their marketing investments. Its product suite offers tools for accurate attribution, audience segmentation, and data-driven decision-making across digital campaigns.
AppsFlyer generates revenue through subscriptions, transaction fees, and services by leveraging a product-led growth strategy with a freemium option for startups. Its revenue model is boosted by upsells, enterprise deals, partnerships, and volume-based pricing to drive sustainable growth.
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