AppsFlyer product overview
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AppsFlyer offers a cutting-edge mobile attribution and analytics platform designed to empower marketers with actionable insights. The platform aggregates data from multiple channels to provide precise performance metrics and optimize digital campaigns. It supports features like attribution measurement, audience segmentation, and customizable dashboards. Key features include: - Real-time data processing; - Customizable analytic dashboards; - Seamless integration with third-party marketing tools. These capabilities enhance decision-making and drive effective marketing investments.
AppsFlyer generates revenue through subscriptions, transaction fees, and services by leveraging a product-led growth strategy with a freemium option for startups. Its revenue model is boosted by upsells, enterprise deals, partnerships, and volume-based pricing to drive sustainable growth.
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