Deel business model

Deel generates its revenue primarily from subscription fees charged for its HR and payroll services and collects transaction fees on payments processed. The revenue model is structured to secure consistent income from enterprise clients. This approach minimizes the need for a freemium model as Deel focuses on high-value deals.

The company's go-to-market (GTM) strategy is sales-led, leveraging a dedicated sales force to capture enterprise contracts. Deel prefers direct engagement with large organizations over relying on virality and organic user growth. This strategy is well-suited for clients requiring customized HR solutions.

Key revenue drivers include enterprise deals, upsells for additional services, and strategic partnerships with major brands. 
- Subscription fees from HR services
- Transaction fees on processed payments
- Volume-based pricing for large clients
These drivers ensure scalable growth and predictable revenue streams. (Sources: https://www.thezerotoone.co/p/deel-12-billion-valuation, https://research.contrary.com/company/deel, https://www.saastr.com/deel-is-growing-70-at-800m-in-arr-does-market-share-matter-if-your-tam-is-gigantic/)