Vercel business model
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Vercel leverages a subscription-based revenue model that serves both individual developers and large enterprises. The company drives revenue through enterprise solutions, add-on services, and strategic partnerships that cater to diverse market needs. - Product-led growth is central to their GTM strategy, utilizing a freemium model to encourage upgrades and user expansion. - The model strategically focuses on upsells, enterprise deals, and flexible pricing tiers to maximize revenue streams.
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