Capital raised/new funding secured
Go-to-market motion
Signal source
SocialWebsiteNews + events
Signal strength
Low Intent
Why it matters
It’s an oldie but a goodie.
When a company has more coin in the coffers, it ups the likelihood of them investing in new products and services. Namely, yours.
What to do
Avoid looking like a vulture.
Start by identifying likely economic buyers. Then focus on the initiatives this new funding may support and how your product can help.
Questions to inform outreach- What department is the person part of?
- Is the person’s organization a good fit for your product?
- Who are the other stakeholders at the person’s organization?
- Has anyone from the organization engaged with your website or product?
- Has the organization shared any information about challenges or goals?
- What information can you share to show the value of your product?
How to do it
Here’s an outbound template to help you get the creative juices flowing:
Outbound template for capital raised/new funding securedHi [first name] 👋
Congrats on the [source of new funding]! Spotted the news on [news outlet].
I work with [names of current customers in the same industry] to help them [benefit that product unlocks]:
[drop in quote or customer story]
If that’s a use case [company name] is looking to tackle, I’d love to chat more.
wdyt?
[Your name]
Related signals
Tech stack adjacency
When a company’s stack complements or competes.SocialOpen-source
Medium IntentSecurity/terms page activity
When someone starts doing some serious digging.WebsiteProduct
Medium IntentPricing page activity
When someone is comparing plans.WebsiteProduct
High IntentNegative media coverage
When a company gets pummeled in the press.SocialNews + events
Medium IntentMerger or acquisition
When a company merges a product, team, or line of business.News + eventsSocial
Low IntentKeyword engagement
When someone is saying all the right things.SocialCommunity
Medium Intent
