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Capital raised/new funding secured

  • Go-to-market motion

    Sales-led
    Dark-funnel

  • Signal source

    SocialWebsiteNews + events

  • Signal strength

    Low Intent

Why it matters

It’s an oldie but a goodie.

When a company has more coin in the coffers, it ups the likelihood of them investing in new products and services. Namely, yours.

What to do

Avoid looking like a vulture.

Start by identifying likely economic buyers. Then focus on the initiatives this new funding may support and how your product can help.

Questions to inform outreach
  • What department is the person part of?
  • Is the person’s organization a good fit for your product?
  • Who are the other stakeholders at the person’s organization?
  • Has anyone from the organization engaged with your website or product?
  • Has the organization shared any information about challenges or goals?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for capital raised/new funding secured

Hi [first name] 👋

Congrats on the [source of new funding]! Spotted the news on [news outlet].

I work with [names of current customers in the same industry] to help them [benefit that product unlocks]:

[drop in quote or customer story]

If that’s a use case [company name] is looking to tackle, I’d love to chat more.

Wdyt?

[Your name]

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