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Customer/champion job change

Why it matters

Your best prospects are the ones who already know you.

When people who are familiar with your product and its value switch roles—be it power users, product champions, or economic buyers—it’s a chance to pick up where you left off and help them hit the ground running at their new company.

What to do

Use the context of your relationship with the prospect—as well as what you know about their new role and organization—to craft a compelling message.

If you or a colleague are friendly with them, start there. Email is always an option, but if it’s appropriate, you can cut through the red tape with a text message, phone call, or LinkedIn DM.

Questions to inform outreach
  • Is the person’s new company a good fit for your product?
  • Is the person’s new role a good fit for your product?
  • Is the person in a role with budget authority?
  • Did the person actually use your product in their past role?
  • What was your relationship with the person before they changed jobs?
  • What was the status of the person’s relationship with your organization before they changed jobs?

How to do it

Here are some outbound templates to help you get the creative juices flowing:

Outbound template for known customers/champions

Hey [first name],

[New company name] is lucky to have you. You know I had to hit you up about bringing [product name] over to the new gig 🙂

Let me know when the timing is right. And, in all seriousness, I’d love to work with you again.

[Your name]

Outbound template for unknown customers/champions

Hey [first name],

Seeing your work at [previous company name], I already know you’re going to be a perfect fit at [new company name].

No pressure, of course, but I’d love to help you bring the same [product name] results to your new gig.

What's timing like right now?

[Your name]

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