Gmail sign-up enrichment
Go-to-market motion
Signal source
Product
Signal strength
Medium Intent
Why it matters
When someone hands over their email information—particularly when signing up for a free trial of your product—they’re raising their hand.
That said, a personal email address will only tell you so much. It’s worth digging deeper into who that person is, where they work, and whether they’re worth firing up your outbound engine.
What to do
Connect the dots between the semi-anonymous email address and the person behind it.
If the individual warrants further attention—say because they’re an economic buyer or they match your ideal persona—craft outreach based on their recent actions and attributes.
Questions to inform outreach- What department is the person part of?
- Is the person in a role with budget authority?
- What actions is the person taking in your product?
- Is anyone else from the person’s organization active in your product?
- Is anyone at their organization interacting with your organization?
- Does anyone at your organization have a relationship with anyone at their organization?
How to do it
Here’s an outbound template to help you get the creative juices flowing:
Outbound template for product gmail sign-up enrichmentHi [first name] 👋
Quick pulse check on how your experience with [product name] is going?
Always happy to hear any feedback or answer any questions.
One thing I always recommend people to check out is [feature], as it helps [mention value that feature unlocks].
We recently helped [relevant company] do just that. Here's a quote from their [peer role]:
[drop in quote or customer story]
Let me know if you want to walk through that use case or anything else.
[Your name]
Related signals
Trial end approached
When someone’s free ride is coming to an end.Product
Medium IntentSurge in product log-ins
When someone is sharing their log-in credentials.Product
Medium IntentSecurity/terms page activity
When someone starts doing some serious digging.WebsiteProduct
Medium IntentRapid rise and fall in product usage
When a company is putting your product through its paces.Product
High IntentProduct link share
When a company is sharing the love.Product
Medium IntentPricing page activity
When someone is comparing plans.WebsiteProduct
High Intent
