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Integration connected

Why it matters

When a company starts connecting your product to different parts of its stack, it’s a sign of deeper engagement.

Maybe they’re gearing up for a new use case or planning to expand their usage. At any rate, they’re seeing value. Now might be a good time to talk about scaling the partnership.

What to do

Inform outreach based on the integration in question. The type of technology reveals a lot about business objectives.

Highlight ways to maximize the value of the integration with your product—and how your product might fit into the bigger picture of the company’s goals.

Questions to inform outreach
  • What actions is the person taking in your product?
  • Is the person in a role with budget authority?
  • Who does the person report to at their organization?
  • Has the person interacted with your organization outside of your product?
  • How is their organization’s tech stack configured?
  • What materials can you share to assist with research and decision-making?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for integration connected

Hi [first name],

Saw that [company name] just connected [integration] to [product name].

Usually when teams connect [integration], it’s a sign that they’re trying to [benefit that product integration unlocks].

If that’s what you’re aiming for, I’d love to share how [names of current customers in the same industry] are doing it with this setup.

Let me know if you’re open to a quick chat!

[Your name]

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