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Job openings

  • Go-to-market motion

    Sales-led
    Dark-funnel

  • Signal source

    WebsiteSocialNews + events

  • Signal strength

    Low Intent

Why it matters

Job changes aren’t the only employment-related signal to keep top of mind.

When a company is hiring, it’s a sign that they’re trying to solve a problem or investing in a new initiative. Maybe your product can help.

What to do

Tailor your outreach based on the job listing in question. Job posts are goldmines of information about existing tech stacks, desired skills, strategic priorities, market challenges, and more.

Reach out to the people who are likely to manage the new hire to show how you can help them hit the ground running.

Questions to inform outreach
  • What department will the new hire be part of?
  • Who do people in that department report to?
  • How is the organization’s tech stack configured?
  • Has the organization shared any information about challenges or goals?
  • Does anyone at your organization have a relationship with anyone at this organization?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for job openings

Hi [first name],

I see you’re growing the team at [company name].

Hope the search is going well! Our product helps companies like [names of current customers in the same industry] [benefit that product unlocks related to job opening].

Here’s how [company name] [ROI statistic]:

[drop in quote or customer story]

I know you may be waiting until you fill the role to explore your options, but I’d love to chat about how [product name] can help.

Let me know if you’re interested in learning more.

[Your name]

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