Paid ceiling threshold approached
Go-to-market motion
Signal source
Product
Signal strength
High Intent
Why it matters
When a free trialist or freemium user reaches a ceiling on what they can do in your product without paying, it means it’s time to reach out. The same goes if it’s a paying customer who’s hitting a wall on their current plan.
Whether they need more seats, more API calls, or just more features and functionalities, the buying intent is clear.
What to do
Whether you’re asking someone to swipe their credit card for the first time or move up a plan level, you want to make it as easy as possible for them to say yes.
A no-pressure message highlighting how your pricing works, which options may make the most sense for their needs, and examples of existing customers in the same industry can go a long way.
Questions to inform outreach- Is the person already a paying customer?
- If the person is a customer, what plan are they on?
- Is the person in a role with budget authority?
- What actions is the person taking in your product?
- Is anyone else from the person’s organization active in your product?
- What materials can you share to assist with research and decision-making?
How to do it
Here are some outbound templates to help you get the creative juices flowing:
Outbound template for paid ceiling threshold approached by non-paying customerHi [first name] 👋
Checking how your experience with [product name] is going?
Looks like you’re approaching the ceiling on what’s possible with our [free trial/freemium plan].
Love to see you getting value from it!
JIC you’re interested in unlocking more [seats/API calls/features and functionalities] in one of our paid plans, I put together some resources you might find helpful [attach materials to bottom of message].
Happy to run through it with you if you have any questions.
[Your name]
Hi [first name] 👋
Checking how your experience with [product name] is going?
Looks like you’re approaching the ceiling on what’s possible with our [current plan].
Love to see you getting value from it!
JIC you’re interested in unlocking more [seats/API calls/features and functionalities] in one of our other plans, I put together some resources you might find helpful [attach materials to bottom of message].
I recently helped [names of current customers in the same industry] make the switch to [benefit that product unlocks].
Happy to walk you through how they use [product name] to [ROI statistic].
Let me know if you have any questions.
[Your name]
Related signals
Trial end approached
When someone’s free ride is coming to an end.Product
Medium IntentSurge in product log-ins
When someone is sharing their log-in credentials.Product
Medium IntentSecurity/terms page activity
When someone starts doing some serious digging.WebsiteProduct
Medium IntentRapid rise and fall in product usage
When a company is putting your product through its paces.Product
High IntentProduct link share
When a company is sharing the love.Product
Medium IntentPricing page activity
When someone is comparing plans.WebsiteProduct
High Intent
