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Positive media coverage

Why it matters

Positive media coverage can be a golden ticket for savvy sales reps.

If a company is racking up accolades in the press, it’s an opportunity to gather intel and craft timely, relevant outreach.

What to do

Start by connecting the dots between what’s being reported and what it means for the company’s business priorities.

Remember that speed matters here. If you wait too long, the buzz will fade and your message will feel stale. Strike while the ink’s still wet.

Questions to inform outreach
  • Is the organization a good fit for your product?
  • Has the organization shared any information about challenges or goals?
  • Has anyone from the organization engaged with your website or product?
  • Is anyone at this organization interacting with your organization?
  • Does anyone at your organization have a relationship with anyone at this organization?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for positive media coverage

Hi [first name],

Just caught [company name] in [news outlet] talking about [cause of positive media coverage]. Love seeing [specific achievement or angle from media coverage] get the recognition it deserves—well done!

Since [topic from media coverage] is front and center, I thought it’d be worth connecting.

We help companies like [names of current customers in the same industry] [benefit that product unlocks related to media coverage]:

[drop in quote or customer story]

Open to a brief convo?

[Your name]

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