Rapid rise and fall in product usage

Go-to-market motion
Product-led
Signal source
Product
Signal strength
High Intent

Why it matters

High-scale tests are a standard part of product evaluations—especially among enterprise organizations.

When a rapid surge in product usage is followed by an equally rapid decline, it’s usually a sign that you were being evaluated as part of a vendor selection process. Time to prioritize that account.

What to do

Reach out to the product user (or users) to help make their evaluation process easier.

Odds are they have a long list of questions they need answered. Remove the guesswork (and grunt work) as much as possible to give your offering a leg up and score some goodwill.

Questions to inform outreach

What department is the person part of?
Is the person in a role with budget authority?
What actions is the person taking in your product?
Has the person interacted with your organization outside of your product
How is their organization’s tech stack configured?
What materials can you share to assist with research and decision-making?

Playbook

Quickly surface product-qualified leads (PQL)

Turn product users into product buyers.

Explore playbook

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for rapid rise and fall in product usage

Hey [first name],

Quick pulse check on how your experience with [product name] is going?

We noticed a lot of activity in the last week and want to make sure you have everything you need to [benefit that product unlocks].

I’d be happy to walk you through [known use case] and share some pointers if that would be helpful.

Keep me posted.

[Your name]