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Surge in hiring

  • Go-to-market motion

    Sales-led
    Dark-funnel

  • Signal source

    News + eventsSocialWebsite

  • Signal strength

    Low Intent

Why it matters

When a company is on the hunt for new headcount, it’s usually a sign of a problem to be solved or investment in a new initiative.

And if that company is looking to hire multiple people in quick succession, well, the opportunity is even riper. Especially if those new hires will get value from your product.

What to do

Focus on the people doing the hiring and the executives freeing up budget for these new roles.

Customize your messaging based on the job listings in question. Most hiring posts will reveal helpful information related to business priorities and current tooling.

Questions to inform outreach
  • What departments will the new hires be part of?
  • Who do people in those departments report to?
  • How is the organization’s tech stack configured?
  • Has the organization shared any information about challenges or goals?
  • Does anyone at your organization have a relationship with anyone at this organization?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for surge in hiring

Hi [first name],

I see the team at [company name] is growing.

Seems like you’re using [complementary or competitive technology] to tackle [challenge or goal from job listings]?

We help companies like [names of current customers in the same industry] [unlock the full value of [complementary technology] using [product name]/achieve better business outcomes with [product name]].

Worth exploring?

P.S. [Company name] saw a [ROI statistic (link to customer story)] with this approach.

[Your name]

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