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Surge in product usage

Why it matters

Product sign-ups are nice. Rapid product adoption is better.

When people accelerate product usage over a short period of time, it indicates that they’re seeing value (or are running a proof of concept). You want to strike while the iron is hot.

What to do

Tailor your outreach based on the prospect’s activity in your product, such as features used.

Highlight functionalities they may not yet be taking advantage of to provide even more value and solicit feedback on their experience so far to get a better handle on their specific use case.

Questions to inform outreach
  • What department is the person part of?
  • Is the person in a role with budget authority?
  • What actions is the person taking in your product?
  • Has the person interacted with your organization outside of your product
  • How is their organization’s tech stack configured?
  • What materials can you share to assist with research and decision-making?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for surge in product usage

Hi [first name] 👋

Looks like you're cranking along with [product name].

Any feedback on [feature being used]?

One thing you might want to check out is [feature], as it helps [mention value that feature unlocks].

[Names of current customers in the same industry] use that feature to do just that.

Let me know if you want to walk through that use case.

[Your name]

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