Tech stack adjacency

Go-to-market motion
Sales-led
Open-source
Dark-funnel
Signal source
SocialOpen-sourceDark funnel
Signal strength
Medium Intent

Why it matters

It’s worth knowing if your product can enhance a prospect’s tech investment—or replace it.

When buyers have tech stacks that complement your product, it’s easier to make your case. And if they’re using a solution you can rip and replace? Now’s a good time to revisit your internal battle cards.

What to do

Tailor your outreach based on the prospect’s tech stack configuration.

If you have a product that unlocks more value for their existing tech stack, lead with that. If you have a product that can replace one of their solutions (especially at a lower cost), highlight real-world examples from relevant customers.

Questions to inform outreach

How is their organization’s tech stack configured?
Has the person shared any information about challenges or goals?
What department is the person part of?
Is the person the main decision-maker?
How familiar is the person with your product?
What information can you share to show the value of your product?

Playbook

Find and qualify leads based on their tech stack

Separate the best opportunities from the rest.

Explore playbook

How to do it

Here are some outbound templates to help you get the creative juices flowing:

Outbound template for complementary tech stack

Hi [first name] 👋

I see you’re using [product name].

We help [names of current customers in the same industry] unlock the full value of [product name] using [your product or service].

One example is [drop use case or customer story].

Also attaching some resourcers that answer FAQs about [product name] [attach materials to bottom of message].

Let me know if you want to chat.

[Your name]

Outbound template for competitive tech stack

Hi [first name] 👋

I see you’re using [product name].

We’ve seen [names of current customers in the same industry] achieve better business outcomes after switching to [product name].

I’ve attached a few customer stories below to show you what I mean [attach or link resources].

Sharing all of this because we've helped hundreds of others like [company name] make the switch.

wdyt?

[Your name]