A better way to ABM
Uncover the person and account behind every buying signal with agentic signal capture and waterfall enrichment. Pass over qualified leads that reps can actually convert.

What's wrong with the status quo?
Sales and marketing misalignment
Sales reps hate the leads that marketing passes over because they're not actionable—e.g., "Someone from some large account read an article.”
Static account prioritization
ABM is ineffective because it's only based on static firmographic criteria, not from meaningful buying signals.
Dark funnel blindness
Investment dark funnel channels is not attributable or actionable because it’s impossible to uncover the person or account behind the activity.
What's the secret sauce?
Feed reps the leads they actually want to work.
ABM how it should be
Inform account prioritization with stronger intent signals like hiring trends, product usage, social engagement, and more. Uncover the person behind the signal and point ads at the person behind the intent.
Tap into the dark funnel
Scale high-converting MQLs by uncovering the person and account across dark funnel channels like LinkedIn, GitHub, Slack, and dozens more.
Score any signal or attribute
Unlock the ability to score dark-funnel actions with flexible scoring models that weigh both buying behaviors and fit criteria.
AI-enhanced waterfall enrichment
Automatically fill in the blanks with Person360™—our AI-enhanced waterfall enrichment engine that spans dozens of providers. No complex setup or additional cost per enrichment necessary.
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Automate marketing workflows
Trigger workflows to automate CRM syncs, send real-time alerts, or enroll leads in nurture sequences based on any combination of signals or attributes.
I'm in! Where do I start?
See Common Room in action or start for free.
Learn more about marketing
Playbook
Blog post
Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room
May 20th, 2025·5min readSee how Common Room's Bombora integration helps you make ABM actionable across sales and marketing.Blog post
Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification
Apr 8th, 2025·8min readSee how Common Room's enhanced website visitor identification—powered by...