Demand Generation

A better way to ABM

Uncover the person and account behind every buying signal with agentic signal capture and waterfall enrichment. Pass over qualified leads that reps can actually convert.

What results can I expect?

Apollo GraphQL

"Common Room gives us visibility into buyings signals to identify warm prospects and gain insights into accounts sales reps couldn’t see before."

  • Aisha Nins

    Aisha Nins

    GTM Program Manager

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What's wrong with the status quo?

  • Sales and marketing misalignment

    Sales reps hate the leads that marketing passes over because they're not actionable—e.g., "Someone from some large account read an article.”

  • Static account prioritization

    ABM is ineffective because it's only based on static firmographic criteria, not from meaningful buying signals.

  • Dark funnel blindness

    Investment dark funnel channels is not attributable or actionable because it’s impossible to uncover the person or account behind the activity.

How is it better?

  • ABM how it should be

    Inform account prioritization with stronger intent signals like hiring trends, product usage, social engagement, and more. Uncover the person behind the signal and point ads at the person behind the intent.

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  • Tap into the dark funnel

    Scale high-converting MQLs by uncovering the person and account across dark funnel channels like LinkedIn, GitHub, Slack, and dozens more.

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  • Score any signal or attribute

    Unlock the ability to score dark-funnel actions with flexible scoring models that weigh both buying behaviors and fit criteria.

  • AI-enhanced waterfall enrichment

    Automatically fill in the blanks with Person360™—our AI-enhanced waterfall enrichment engine that spans dozens of providers. No complex setup or additional cost per enrichment necessary.

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  • Automate marketing workflows

    Trigger workflows to automate CRM syncs, send real-time alerts, or enroll leads in nurture sequences based on any combination of signals or attributes.

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Playbooks & use-cases for marketing

Im in! Where do I start?

See Common Room in action or start for free.