Better together: announcing the Common Room Action Partners Program

Every go-to-market team is different.

The destination is the same—more pipeline, more deals closed-won, more happy customers—but every organization charts its own path forward.

That’s why Common Room gives you choice.

Choice in the buying signals you use to power your GTM motion. Choice in how you use AI to run different sales plays.

And, as of today, much more choice in how you connect with your prospects and customers.

Today we’re announcing our partnership with 13 action partners—the first crop of many to come.

Each partner on this list can be integrated with Common Room (either via native integration, CRM, sales execution platform, or webhook) to help you take action and automate outreach in the way that best suits your GTM strategy.

Because it’s like we’ve always said: The real competition isn’t another company—it’s the status quo.

Outbound sequencing

Outbound sequencing

Outbound sequencing

Outbound sequencing

Outbound sequencing

Outbound sequencing

Dialing

LinkedIn engagement

LinkedIn engagement

LinkedIn engagement

Video personalization

Ecosystem-led growth

Ecosystem-led growth

Outbound sequencing partners

Apollo

Apollo is a sales intelligence and engagement platform with a suite of products designed to help you find, contact, and close buyers, including through customized outreach sequences.

Better together

Find your target audience in Common Room using key signals and relevant activities then seamlessly add these prospects into Apollo to engage and convert them into customers. Build and automate multi-channel sequences across email, LinkedIn, and calls.

“Together Common Room’s smart signals and Apollo’s engagement tools create a powerhouse for sellers. By combining Apollo’s vast database with Common Room’s insights, you can turn contact data into meaningful actions and achieve exceptional results. We’re thrilled about our partnership with Common Room!”

—Jessica Casler, Partnerships Manager at Apollo

Groove by Clari

Groove—part of Clari’s AI-powered revenue platform—is a sales engagement and prospecting product that lets you create personalized, multi-step Flows across email, SMS, LinkedIn, calls, and more.

Better together

Surface valuable prospect insights from Common Room in Clari to personalize outreach and engage the right people at the right time. Add prospects to Groove Flows and Salesforce simultaneously to kick off multi-touch outreach sequences across channels.

HubSpot

HubSpot is the customer platform that helps businesses connect and grow better through features like automated workflows.

Better together

Set up a bidirectional integration between Common Room and HubSpot to access customer insights within Common Room and vice versa. Automate list building and email outreach within HubSpot using any combination of signals and fit criteria captured in Common Room.

“We count on Common Room to demonstrate the impact that our community has on product development and customer value at HubSpot.”

—SJ Morris, Developer Community at HubSpot

Mixmax

Mixmax is an easy-to-use intelligent sales engagement platform that personalizes every customer interaction and turns action into wins.

Better together

With Common Room, you can spot active buyers, throw them into multichannel sequences with Mixmax, and engage with personalized, smart outreach. It’s all about sparking real conversations, booking more meetings, and closing deals quicker. And with full visibility into every interaction, turning those connections into wins becomes way easier.

“By finding in-market, engaged buyers in Common Room, we can focus our prospecting efforts and spend more time on personalized, human connections through Mixmax.”

—Heath Barnett, Vice President of Revenue at Mixmax

Outreach

Outreach is a leading sales execution platform that helps every member of your sales org make data-driven decisions, execute the right actions, and drive winning outcomes.

Better together

Send one or more contacts from Common Room to Outreach—or add them to sequences—with a button-click. Auto-generate personalized, relevant messaging using AI and map it to custom fields in your Outreach sequences—or automate the entire process from end to end.

Salesloft

Salesloft is a leading revenue orchestration platform delivering an AI-powered revenue engagement model. It allows sellers to automate outbound Cadences (including emails, phone calls, and more) and identify prospects at the right time to take meaningful action.

Better together

Add multiple contacts and any relevant context to Salesloft directly from Common Room with the press of a button. Fuel automated outbound and scale winning plays lightning-fast using every signal captured in Common Room.

Dialing partners

Nooks

Nooks​​ is an AI-powered calling platform that helps sellers 3x their pipeline through more and better conversations with prospects.

Better together

Use the signals captured in Common Room to find and prioritize prospects for outbound calls. Inform talk tracks with a unified view of buyers across first-, second-, and third-party channels to improve personalization and boost conversion rates.

“Outbound calling is the most effective way to generate pipeline today. By leveraging Common Room’s suite of intent signals in concert with Nooks’ AI-powered calling platform, outbound teams become even more effective. They can prioritize their hottest leads for dialing and have more great conversations with their best prospects.”

—Rohan Suri, Cofounder and Chief Product Officer at Nooks

LinkedIn engagement partners

Dux-Soup

Dux-Soup is a LinkedIn automation platform that allows you to scale LinkedIn outreach, connection requests, direct messages, and more automatically.

Better together

Automate LinkedIn engagements based on the signals captured in Common Room. Use the buyer behaviors and characteristics in Common Room to create personalized, scalable outreach campaigns in Dux-Soup.

“This integration enables anyone responsible for lead generation to use Common Room signal data to identify high-intent prospects and reach out to them quickly, efficiently, and at scale using Dux-Soup.”

—Adam Osman, Head of Marketing at Dux-Soup

HeyReach

HeyReach is a LinkedIn automation platform that allows you to efficiently automate and manage LinkedIn outreach from a unified inbox.

Better together

Capture signals and enrich contacts in Common Room to automate LinkedIn outreach campaigns in HeyReach. Orchestrate personalized connection requests, DMs, and more on autopilot in HeyReach using the signals in Common Room.

La Growth Machine

La Growth Machine is a multichannel sales automation platform that allows you to engage with your leads on LinkedIn (including via DM and voice message), email, and X (Twitter).

Better together

Identify warm leads based on all the signals captured in Common Room and engage them wherever they spend their time—be it social, email, or phone—using La Growth Machine. Execute automated, multichannel outreach that gets 5-to-8x more replies than email alone.

“The future of sales automation is all about personalization at scale. Using Common Room, you can identify the signals that help you find people ready to engage with you. Using La Growth Machine, you can engage with them wherever they like to engage.”

—Brice Maurin, Founder and CEO at La Growth Machine

Video personalization partners

Sendspark

Sendspark is an AI video platform that allows you to create and send personalized video messages at scale.

Better together

Find high-intent, high-fit prospects using Common Room and turn buying signals into tailored video messages using Sendspark. Customize Sendspark videos using the insights in Common Room and automate outreach via sales engagement or marketing automation platforms.

“Outbound is tougher than ever, so revenue teams need to elevate their approach to secure meetings. Using signals to identify high-propensity prospects gives you a more targeted list, and reaching out with personalized video is the most effective way to get meetings booked.”

—Ben Wright, Vice President of Revenue at Sendspark

Ecosystem-led growth partners

Crossbeam

Crossbeam is an ecosystem-led growth platform that allows you to find, close, and keep more customers based on insights from your network of partner companies.

Better together

Combine the buying signals captured in Common Room with the partner ecosystem signals captured in Crossbeam. Craft and send data-driven outreach based on a 360-degree view of ecosystem intelligence.

"It is time to focus on how buyers want to buy, not how sellers want to sell. The right signals provide the right context to be able to generate genuine value in the buying process. Bringing Crossbeam's Ecosystem Intelligence into Common Room allows our joint customers to do exactly that and bring more transparency and trust into B2B sales."

—Alex Poulos, CMO at Crossbeam

The Swarm

The Swarm is a network intelligence platform for companies to map their extended networks and leverage unparalleled people relationship data.

Better together

Combine the buying signals captured in Common Room with the company relationship data offered by The Swarm. Uncover warm connections and deliver personalized, relevant messaging quickly.

“The new playbook for sales teams has evolved: Identify your target accounts, segment those that are ready to buy versus want to learn more based on signals, then leverage your company's relationships to set up meetings and close deals.”

—David Connors, Cofounder and CEO at The Swarm

Join the party

Email, phone, social, video, ecosystem—how you action on customer intelligence is just as crucial as uncovering it in the first place.

We believe every GTM team should have choice in what that looks like. Our action partners feel the same way.

This is just the start.

Got a favorite tool in your stack that you want to connect to Common Room? Building a tool that you want to integrate with Common Room?

Let us know. You can get in touch at partners@commonroom.io.

Take action intelligently with Common Room

Get started for free or get in touch to see how Common Room’s AI-powered customer intelligence platform helps you capture, enrich, and take action on every buying signal.