- Combine two best-in-class products in one platform: Combine free, self-serve access to enhanced website visitor identification of US-based web traffic—powered by Vector—with Common Room’s existing offering to get the industry-leading solution in website visitor identification.
- Unify web visits with every buying signal: Merge visits to high-intent webpages with every signal that matters to your go-to-market motion—like product usage, social engagements, open-source activity, community interactions, job changes, tech stack configurations, and more—all in one place.
- Take action and automate with AI agents: Serve up high-intent, high-fit leads in an actionable, rep-friendly UI purpose-built for pipegen and automate outbound from end to end with fully customizable workflows and AI agents.
Nothing says “buying intent” quite like somebody visiting your pricing page. And nothing says “rep frustration” quite like not being able to action on it.
Website visitor identification is a busy space (there are currently 152 vendors with a product on offer, according to G2). But most go-to-market leaders we talk to are still not satisfied with their current solution.
Why?
Three reasons:
- Many tools only identify web visits at the account level (think legacy ABM software like 6sense). This isn’t actionable for reps on the ground.
- Even if tools identify web visits at the contact level (think vendors like RB2B), reps still only have a single signal. You have to stitch together data from multiple tools to get a 360-degree view of buyer activity.
- Actioning on web visits is harder than it should be. Going from Slack alert to send is often a painfully manual process.
We’re solving for all of the above with the launch of enhanced website visitor identification, built in partnership with Vector.
Vector’s contact-based marketing platform—a combination of digital fingerprinting technology and a proprietary publisher network—boasts a 35% contact-level match rate for US-based web traffic.
When you combine that with Common Room’s existing global web visitor tracking, you get up to 50% person-level visibility across US-based web traffic.
The result is the industry-leading solution in website visitor identification.
This isn’t an add-on—the option comes out of the box for every Common Room customer on every plan level at no extra cost. You can turn it on or off yourself at any time and enhance identification of US-based web traffic free of charge.
The best part?
Web visits—along with every other buying signal you care about—are easily orchestrated and activated via Common Room’s customer intelligence platform:
- Unify product signals, social signals, open-source signals, community signals, job-change signals, tech stack signals, and much more with web signals, all in one place.
- Score, segment, and serve up leads based on every buying signal in a rep-friendly UI purpose-built for pipegen—including one-click sequencing with your sales execution platform.
- Automate action on every signal—web visits and beyond—with fully customizable workflows and AI agents.
“Marketers use Vector every day to trade outdated ABM for contact-based pipegen. By bringing our industry-leading enrichment directly to Common Room, we’re making these insights immediately actionable for reps in the field. We’re excited to help every part of go-to-market—from marketing to sales to Ops—unleash the power of two cutting-edge technologies.”
—Joshua Perk, Cofounder and CEO, Vector
2 products, 1 platform: Enjoy the best of both worlds
Common Room has long enabled you to see which contacts and accounts are visiting your site, which pages they’re viewing, and how frequently.
Thanks to our partnership with Vector, our customers now get significantly more enrichment coverage across US-based web traffic.
When you connect website visits to Common Room, you’ll have two options:
1. Standard website visitor identification
This option works like it always has: Add a Javascript snippet to your website and extend visibility via form fill, product log-in, and email link click tracking.
2. Enhanced website visitor identification
This option, powered by Vector, automatically increases contact-level visibility of US-based web traffic. All that’s required is a free Vector account.
Customers who opt in to enhanced website visitor identification will route US-based traffic (and only US-based traffic) through Vector before pulling data into Common Room for further identity resolution and waterfall enrichment.
Like Common Room, Vector is compliant with GDPR, CCPA, and other privacy regulations. It uses IP addresses to filter out non-US web visits (IP addresses by themselves are not considered personally identifiable information) and does not store any data for non-US website visitors. Contact Vector if you have questions about security, privacy, or compliance.
“Our customers take security and privacy seriously. We do, too. It’s why Vector is geofenced to only operate in the United States and doesn’t build any of its identity graph with information outside of the US. We invite everyone to visit our trust center to learn more about how Vector stays compliant in an ever-shifting privacy landscape—and why more than a thousand GTM teams put their trust in our technology.”
—Joshua Perk, Cofounder and CEO, Vector
The two solutions work better together, helping to fill in the blanks across our proprietary technologies.
And unlike solutions that charge you for individual enrichment credits, website visitor identification is built into the Common Room platform across every contact and account at no extra charge.
Already a Vector user or paying customer? Now you can enhance contact-level coverage and automate action on web visits with Common Room, no technical setup necessary.
"Since implementing Common Room's enhanced website visitor identification with Vector last week, we've seen a significant boost in our ability to identify and engage high-intent visitors. Our contact identification rate has more than doubled, with Vector now contributing 20-30% of the US-based contacts we’ve identified—helping us surface key target account engagements. By combining person-level identification with Common Room’s ability to connect web visits to other buying signals, our sales team has the context they need to engage more effectively. It’s enhancing the way we think about website visitor tracking and outbound strategy.”
Jay Saling
Demand Generation Lead
Make identity actually actionable
Web visits are a key buying signal, but your buyers are active in lots of places besides your website.
With Common Room, you can combine web visits with:
- Product usage data pulled from your data warehouse
- Granular opportunity data pulled from your CRM
- Social engagements on LinkedIn, X (Twitter), and YouTube
- Activity across open-source channels like GitHub and Stack Overflow
- Interactions in community channels like Slack and Discord
- Job changes, job listings, and tech stack configurations
- And much more
“Common Room’s scope is a competitive differentiator. It has more integrations, more signals, more ways to see where prospects are engaging with us. I felt like I was buying an AI copilot, enrichment tool, product tracking tool, website tracking tool, social tracking tool, and job-change tracking tool all at the same time.”
Jason Klumpp
Director of Sales Development
Our identity resolution and waterfall enrichment engine automatically connects the dots between these signals, ties demographic, firmographic, and behavioral insights to unified profiles for contacts and accounts, and serves up everything reps need to connect with context.
That includes names, job titles, work histories, email addresses, phone numbers, cross-channel activities, and more.
This not only helps you know who to reach out to, but also how to prioritize them. Granular fit criteria based on your ideal customer profile—company size, industry, ARR, capital raised, location, and more—is served up right alongside behavioral info.
Our data and signal capture agent, RoomieAI™ Capture, will help you dig even deeper by automatically fetching granular data points from the public web—think 10-Ks, podcast interviews, top competitors, and so on—based on your account research priorities.
The result is a complete picture of high-intent, high-fit buyers both on your website and off.
But Common Room doesn’t just capture data, we serve it up on a silver platter so reps and AI agents can immediately take action on the best prospects.
“Common Room is a hit. We’re able to track intent signals at the account level, quickly connect them to real people at the contact level, and reach out fast with a personalized AI message tailored to the activity. All in one place built for our SDRs and AEs. 6sense is dead.”
Abhishek Agrawal
CEO
Increase speed to lead with real-time alerts and one-click outreach
Common Room’s fully customizable alerts notify reps in real time whenever a high-fit contact visits a high-intent webpage.
Reps can reach out just as fast via native integrations with SEPs like Outreach, Apollo, Salesloft, Gong Engage, and more.
See the signal instantly, then send or sequence in record time.
Build prioritized plays with auto-segmentation
Common Room’s segments automatically create auto-replenishing lists of contacts based on any combination of signals you want, including URLs visited, number of pages visited, website visitor location, and more.
Reps get a bird’s eye view of every contact visiting high-intent webpages, right alongside key context like lead and account scores, firmographic fit, and deep research summarized by an AI agent.
Log on, burn down, book meetings, repeat.
Automate personalized outreach with AI agents
Common Room’s workflows and AI agents help GTM teams go from signal to send on autopilot.
Automatically add web visitors to outbound sequences and let our data and signal activation agent, RoomieAI Activate, draft highly personalized, highly relevant outreach based on every attribute and action captured in Common Room.
Only have account-level activity to work with? No problem. Prospector will find the right buyers within each account based on your custom criteria and our agent will outbound them for you.
Reach the right person with the right message at the right time, even when reps are asleep.
Put web signals to work with proven plays
Helping our customers (and our internal teams) build and run web-based plays has taught us two things you need to succeed:
- Context: Web visits shouldn’t be your only reason for reaching out, especially if you have a high-traffic website. Besides, Big Brother-y, “Saw you on our pricing page” outreach falls flat.
- Speed: Web visits have a shelf life. Modern buyers may forget they ever even visited your site after a short time. You need to reach out fast, not days after the fact.
Common Room makes both easy.
Here are just a few examples of the web-based plays Common Room customers run every day:
High-intent playsExample signal: Pricing page visit, docs/integrations page visit, security/ToS page visit
What the signal means
Some web visits indicate more intent than others. If contacts are digging into your pricing, integrations, or security bona fides, it’s a strong sign of vendor evaluation.
How our customers action on it
- Real-time alert notifies reps of activity from contacts at ICP accounts on high-intent webpages.
- Economic buyers and ideal personas are automatically tagged to inform messaging.
- Contacts are added to prebuilt sequences for specific pages and personas.
- AI agent drafts outbound copy based on signal data and AI account research.
Example signal: Web visits from multiple contacts at a single account
What the signal means
Multiple visits from contacts at one account—aka groundswell activity—often indicates buyers are on the hunt for new tooling that will solve a business problem or support a business initiative.
How our customers action on it
- Groundswell accounts are automatically added to dedicated segments.
- Reps use our AI agent to quickly identify activity drivers, like earnings calls, new executive hires, regional expansions, and press coverage.
- Reps rapidly multithread contacts based on web visit activity and account research.
- If purchase decision-makers are not part of the visitor cohort, reps use Prospector to identify, enrich, and engage economic buyers within the account.
Example signal: Web visit from contact who has a competitive tech stack, web visit from contact who is engaging with competitors on other channels
What the signal means
If contacts who are currently using a competitor are visiting your site, it may mean that they’re unhappy with their current tooling. If they’re engaging with both you and a competitor, it may indicate an in-progress vendor evaluation.
How our customers action on it
- Accounts with competitive tech stacks or competitive engagements are automatically added to dedicated segments tailored to specific competitors.
- Web visitors and economic buyers from these accounts are automatically added to prebuilt sequences mapped to competitor segments.
- AI agent drafts outbound copy based on signal data and competitive messaging.
- Contacts receive timely, relevant outreach with zero rep intervention.
Streamline and supercharge your website visitor identification
Want to consolidate your website visitor identification solutions? Great.
Want to expand your enrichment coverage? Great.
Want to use only one of our web visitor identification solutions and not the other? Also great.
We integrate with your stack and your GTM strategy no matter what it looks like.
Either way, our goal is the same: To help you turn web visits and every other buying signal into pipeline, fast.
Learn more about our new enhanced website visitor identification here.
Go from page visited to meeting booked with Common Room
Get started for free or get in touch to see how Common Room’s AI-powered customer intelligence platform shows you who to target, when to engage, and how to convert.