- Make every insight actionable: Capture, cleanse, and unify all internal and external data with Common Room’s customer journey graph and activate it with a fully configurable, rep-friendly UI or agentic automation.
- Put the power of a CDP in the hands of GTM: Create and configure custom data objects that pump granular insights stored in your data warehouse and CRM directly into Common Room for filtering, scoring, segmenting, and outbounding.
- Augment owned insights with external datasets: Unify first-party data with second- and third-party data, enhance all of it with AI-powered identity resolution and waterfall enrichment, and reveal the full spectrum of demographic, firmographic, and behavioral insights across every contact and account.
- Go from insight to impact in record time with AI: Serve up prioritized leads and accounts to reps in a UI purpose-built for pipegen and run highly personalized, relevant, and timely plays that were never before possible using all available data and signals—or let Common Room’s AI agents run them for you.
The customer journey doesn’t start inside the four walls of your organization. It starts “out there.”
When a company shifts its business strategy. When an exec tasks their team with hitting an aggressive growth target. When a buyer starts searching for a solution.
Pieces of it live in your internal systems. The rest is spread across digital channels your data teams are blind to.
Both present problems for the enterprise.
Internal data is siloed across multiple disconnected systems, from CDWs to CDPs to CRMs to MAPs. This creates accessibility, visibility, and actionability gaps.
External data is siloed across an entire universe of point solutions—if it’s captured at all. Just ask the enablement teams trying to teach reps how to hunt down strategic insights from 10-Ks, job postings, and podcast interviews while still hitting quota.
And through it all, Ops is asked to fill in the blanks, often via data scraping and enrichment vendor negotiations.
Most of the Ops leaders we talk to are seasoned pros at stitching together disparate data and signals within siloed systems. But unifying internal and external data is a huge headache.
Orchestrating and activating this data—whether it’s automating campaigns or feeding leads to reps at the right time—is even worse.
The CEO of an enterprise company recently told us that he couldn’t believe how painfully manual the process was after one of his Ops leaders walked him through it.
Cobble together data from Tableau (which pulls from Snowflake), Salesforce Marketing Cloud, LinkedIn Sales Navigator, and 6sense. Plug it into a spreadsheet. Upload a CSV to ZoomInfo. Paste email addresses and phone numbers into an email sequencer and dialer. Repeat.
It takes his teams a minimum of eight tools to get a single sales flow going, and they’re still missing key buyer insights.
With Common Room, they can automate the process from end to end in one platform and never miss a signal.
Our customer journey graph is how.
Common Room’s customer journey graph is a flexible, completely customizable data model that lets you capture, orchestrate, and activate all internal and external data in whatever way best fits your business model and motion—and automatically enhances all your data by enriching it with real-world datasets across unified contact and organization profiles—all in one place.
Think of it as made-to-order data infrastructure for go-to-market—molded to your internal data model and unified across first-, second-, and third-party data sources, minus the engineering overhead, manual data wrangling, and tool bloat.
It’s what allows Common Room to build the most informed AI agent on the market—and what allows your GTM teams to take action on prospects and customers fast, with full context.
With our customer journey graph, you can:
- Access, arrange, and action on every insight from your internal systems right alongside AI-captured data and signals that you can’t get anywhere else.
- Serve up prioritized leads and accounts to reps in an actionable, fully configurable UI purpose-built for pipegen.
- Deliver hyper-targeted personalization at scale with AI agents that augment rep workflows or automate outreach completely.
Bridging the enterprise activation gap: Why data unification is only part of the problem
Common Room works with global enterprises like Atlassian, Grammarly, HashiCorp, and many more to power product-led, sales-led, community-led, and commercial open-source growth engines across sales, marketing, and customer success.
We consult on best practices for acquisition, expansion, ABX, and AI-powered pipegen. We eliminate the technical complexity necessary to execute on data-driven sales at scale. And we simplify tech ecosystems, either by integrating with existing tooling or consolidating it.
And we do it all with the distinctive needs of the enterprise in mind, from strict data security, privacy, and compliance protocols to zero data retention policies with our AI model partners to fine-grained user permissions.
We’ve learned a lot from partnering with the enterprise. One of the biggest lessons by far is this: Data unification is a big problem—and data activation is an even bigger one.
Enterprise orgs ingest massive amounts of customer data every single day, from product usage to support tickets to sales opportunities.
Master data management tools, CDPs, and other technologies designed for IT and engineering help companies keep what’s in the data warehouse organized. What they don’t do is make that data actionable for customer-facing teams in the field.
CRMs are no help. They’re the de facto source of truth for most GTM teams, but they simply can’t keep up with complex, non-linear customer journeys.
They have rigid data architectures that force you to mold your data model to their legacy constraints. They struggle to marry marketing and sales data across different systems. And they have huge gaps in obvious signals relevant to sales teams, like people visiting the pricing page on your website.
Contact sprawl is the norm, with variations of the same person represented dozens of times inside a single CRM instance—and associated data and signals spread across multiple records. One of our customers told us that every time one of their users changed jobs, a new SFDC contact record was created, erasing all previous context.
Meanwhile, it’s near impossible to quickly extract insights from unstructured data, like Gong call recordings and G2 reviews, and turn them into practical outreach personalization.
But there’s an even bigger problem: Teams can’t take action in Salesforce. It’s more accessible than a CDP, but it’s no more actionable.
It’s the reason our customers are increasingly making Common Room their command center for both data unification and activation.
Our enterprise customers—and the Ops leaders architecting their revenue engines—know that data-driven sales is non-negotiable in today’s market.
They also know that unifying data is only one piece of the puzzle. Orchestrating and activating it—quickly and consistently—is the other.
Our customer journey graph isn’t helping them play catch-up—it’s helping them leapfrog the competition.
Action, not analysis: How Common Room’s customer journey graph makes every insight actionable
Lots of tools promise to paint a full picture of the buyer journey. This is the part that usually goes left unsaid: “As long as it fits our data architecture … and as long as you’re okay with anonymous, ambiguous insights.”
Not so with Common Room. We adapt to your unique data model, not the other way around. And we automate identity resolution and enrichment via real-world datasets.
Custom objects allow you to import, represent, and view the relationships between even the most granular data points from multiple sources in Common Room just as they exist in your internal systems. No need to transform data to fit an inflexible tool.
We then combine internal data with external data and tie it all to a single record, deanonymize and enrich data at both the contact and account level with on-the-ground insights from real people and real companies, and make this intelligence easily actionable for RevOps, reps, and AI agents.
Unlike legacy technologies with antiquated architectures, we built Common Room from the ground up to provide a person-first, cross-channel view of all data and signals across all data sources, constantly refreshed and tied to one unified profile.
Everything you need to provide customer-facing teams with a 360-degree view of the buyer journey is all in one place.
Just as importantly, everything you need to serve up prioritized prospects and execute on hyper-targeted plays is, too.
Here’s how it works:
Capture
Choose which objects and fields you want to import into Common Room and represent as custom objects. Think things like accounts, opportunities, cases, and campaigns pulled from your CRM and product activity and entitlements pulled from your data warehouse.
Once your first-party data is live in Common Room, it’s unified with auto-captured second- and third-party signals from across digital channels—like social engagements, open-source activity, community interactions, job changes, job listings, and news events—providing a complete picture of every person and organization.
Our data and signal capture agent, RoomieAI™ Capture, helps you go even deeper by auto-surfacing account insights from the public web—like earnings calls, 10-Ks, tech stack configurations, and more—based on your predefined priorities.
Orchestrate
Common Room’s AI-powered identity resolution and waterfall enrichment engine automatically reveals the contacts and accounts behind the data and signals, creates a unified profile for each, and serves up actionable intel, including job titles, work histories, contact information, and cross-channel activities.
Organize and display the insights you care about on every contact and org profile. Slice and dice key data points with easy-to-use filters and tags. And combine all available data to power contextual lead and account scoring and granular segmentation.
Then let reps in the field focus on the most high-value, high-intent accounts via a fully customizable UI tailored to their books of business.
Activate
All of this intelligence is deeply embedded in reps’ workflows—and can be used to power pipegen from end to end with AI.
Stay up to date on all buyer activity with real-time alerts and automated data syncs. Get granular account context and suggested next steps delivered via AI research. And action on contacts and accounts with one click using native integrations with leading sales execution platforms.
Or automate the process completely with intelligent workflows and auto-generated outbound created by Common Room’s data and signal activation agent, RoomieAI Activate. You can test, measure, and iterate at speed with out-of-the-box ROI reporting for every play.
Wins don’t happen in warehouses: How our enterprise customers power pipegen faster
Here are just a few of the ways our enterprise customers are unlocking new opportunities with Common Room’s customer journey graph:
Account expansion- Auto-identify director-level and above stakeholders in non-adopting departments at active accounts.
- Auto-prioritize contacts within each account based on competing tool usage, website visits, and social engagements.
- Accelerate outreach to upmarket accounts and automate outbound to downmarket accounts via AI-generated messaging built around existing product usage, tool consolidation value props, and rip-and-replace examples.
- Auto-segment accounts using specific product combinations and approaching product usage thresholds.
- Auto-prioritize accounts based on employee count and annual revenue.
- Auto-identify economic buyers within relevant departments at each account.
- Rapidly multithread buyers via prebuilt sequences using AI-generated messaging that auto-populates from product usage data, hiring trends, competitive landscape, and annual financial statements.
- Auto-segment accounts with workspaces approaching renewal.
- Auto-prioritize accounts based on inactive admins and declining product usage among power users.
- Cross-reference account activity with AI research related to business challenges and priorities pulled from public sources, like earnings calls, news articles, and podcast interviews.
- Auto-add account decision-makers and product users to personalized sequences based on historical product usage and identified business objectives.
- Auto-segment accounts that recently searched for your product on G2 multiple times and have had a closed-lost opportunity in the last six months.
- Auto-identify economic buyers within relevant departments at each account.
- Re-engage contacts with AI-generated messaging based on previous trial activity, support ticket data, and new product adoption signals.
- Auto-segment accounts for highly targeted campaigns based on granular attributes and actions, like contacts at accounts currently running a trial that signed up for a webinar but didn’t attend.
- Auto-sync contact list with marketing automation platform and run nurture campaigns.
- Auto-alert reps to activity among campaign members for rapid follow-up.
- Auto-segment high-ACV accounts based on product usage and entitlements.
- Auto-alert CS and account managers when product usage drops below a set threshold.
- Auto-prioritize accounts based on feature usage and DAU, WAU, and MAU count.
- Rapidly outreach decision-makers and product users to address potential issues and support adoption.
Transform with a trusted partner
Today’s enterprises face the same challenges as every company.
Growth is harder. The economic environment demands efficiency. And the market is saturated with AI-powered competition.
The solution isn’t another data silo or dashboard.
It’s every insight—completely configurable and ready to action for revenue-generating teams.
Every enterprise wants to modernize. To drive more revenue, cut costs, and reduce risk.
Strengthening your data foundation is the first step. Activating it is the next.
Common Room helps you do both.
Contact your CSM to discuss how you can customize how your internal data is combined with Common Room's native data and signals.
Unlock the full potential of enterprise intelligence with Common Room
Get started for free or get in touch to see how Common Room’s AI-powered customer intelligence platform shows you who to target, when to engage, and how to convert.
