Known vs Anonymous Website Visits

Understanding the difference in website visits can be helpful to understand what you should expect to see in your room when you go to use website visit signals.

To begin with, all website visitors' IP addresses are captured by Common Room's tracking snippet. From there, there are three outcomes:

1. Identity is established (this is referred to as a Known visitor in Common Room) for a website visitor by using link tracking or identity events such as a form submission or app login. Learn more
2. Common Room finds reliable IP information (this is referred to an Anonymous visitor in Common Room) via an enrichment process that determines the organization and/or location (this alone will not de-anonymize individual website visitors).
3. Traffic is detected, but neither party can establish identity or reliable organization or location data.

Finding Data in Common Room

Insights from #1 (Known) and #2 (Anonymous) will be directly surfaced within Common Room. Purely anonymous traffic with no business context (#3) will not appear in your room by default. However, Common Room does retain this data so when IP addresses become de-anonymized later you will have access to historical browsing of previously anonymous users.