Playbook

Getting started

From marketing to community to sales, no one wants to be the last to know when key audiences are buzzing about topical takes entering the zeitgeist.

But keeping up with conversations across digital channels—and understanding which topics are gaining the most traction—is a full-time job 😰

In this playbook, we’ll show you how to get notified about viral activity on the channels you care about automatically and in real time.

What you’ll need:

Step 1: Create team alert

Let’s say we want to know whenever relevant content posted to Reddit and DEV gets a ton of replies and views.

We’d log in to Common Room and go to Team alerts.

Then we’d click Create team alert and get to work customizing what we’re notified about and how.

We want to know whenever an activity is tagged as viral content.

We’d select Viral content as our tag and make sure alerts are sent to a dedicated channel in Slack where we can easily keep track of them.

If we wanted, we could make our alerts even more granular by adding filters for specific personas, organization affiliations, sentiment, and more.

Once we’re done, we’ll be instantly notified any time activity meets our alert criteria ⏰

Step 2: Inform go-to-market strategy

Now that we’re always up to date on viral content activity, we can use it to inform our go-to-market strategy.

Our marketing and community teams can use these insights to inform content creation across channels and optimize our approach based on the topics and formats that resonate with our audience.

If the viral content is our own, we can quickly see what’s working, report on results, and double down in those areas.

Meanwhile, our product and sales teams can use viral activity to inform product development and buyer outreach.

We can provide ideal customer insights directly to our product managers to help inform product development and we can pass along ideal customers who are talking about topics related to our product to our SDRs and AEs 🎉

Wrapping up

Keeping a finger on the pulse of your target audience just got a lot less complicated ☝️

Now you can stay updated on viral content activity in real time and use those insights to improve content strategy, build better products, uncover sales opportunities, and much more.

Want to see a playbook on a different topic? Get in touch. And if you haven’t already, try Common Room for free.