Go-to-market signal guides
Explore 100-plus signals that uncover sales opportunities and follow up fast with ready-made playbooks.
Activity level spike
Open-sourceCommunitySocialDark funnelWebsiteForum
Community/forum question asked
CommunityForumOpen-source
Customer/champion job change
SocialCRM
GitHub activity
Open-source
Integration connected
Product
Job openings
WebsiteSocialNews + events
Multiplayer product activity
Product
New account sign-up
Product
Paid ceiling threshold approached
Product
Product activity after stagnant period
Product
Region expansion
News + eventsWebsiteSocial
Surge in layoffs
News + eventsSocial
Tech stack adjacency
SocialOpen-sourceDark funnel
Aha! moment reached
Product
Brand/website relaunch
WebsiteSocialNews + events
Community/forum question answered
CommunityForumOpen-source
Competitor follow
Social
Customer/prospect promotion
Social
Event keynote/panel participation
SocialNews + eventsCommunity
Ideal persona community join (unowned)
Community
Influencer follow
Social
Likes/comments on relevant videos
Social
Live event registration or attendance
WebsiteCommunity
Payment declined
Product
Plan upgrade
Product
Power user threshold reached
Product
Product review intent
Website
Questions/comments on relevant topics across online forums
Forum
Round-tripping (contacts from a vendor used internally)
Custom
Shared investor
Custom
Social post
Social
Support ticket creation
WebsiteCommunityProduct
Topic engagement
SocialCommunityForumOpen-source
Award or recognition
SocialNews + eventsWebsite
Compliance or IT user identification
ProductSocial
Earnings call/10-K release
News + events
Gmail sign-up enrichment
Product
Integration disconnected
Product
Keyword engagement
SocialCommunityForumOpen-source
Multiple workspaces created by single org
Product
New leadership recently hired
SocialWebsiteNews + events
Positive media coverage
News + eventsSocial
Product link share
Product
Security/terms page activity
Website
Surge in product log-ins
Product
Trial end approached
Product
Stay updated when new signal guides are added
Analytics tag added to website
Website
Bug complaint
ProductCommunityOpen-source
Competitor closure/acquisition
SocialNews + eventsWebsite
Competitor job change
Social
Digital event registration or attendance
WebsiteCommunity
Event sponsorship
SocialNews + eventsCommunity
Ideal persona recently hired
SocialCRM
Legislation change
News + eventsSocial
LinkedIn insights tag activity
Social
Negative product review
Dark funnelSocialCommunityForumOpen-source
Payment method added
Product
Platform policy change
News + eventsSocialWebsite
Product or feature launch (external)
SocialWebsiteNews + events
Professional milestone
SocialNews + events
Rage clicks
Product
Shared advisor
Custom
Shared opportunities across partners
Custom
Stale opportunity
CRM
Surge in email opens (internal)
Upcoming renewal with competitor
CRMSocial
Capital raised/new funding secured
SocialWebsiteNews + events
Content consumption
WebsiteEmail
Economic buyer activity
ProductSocialCommunityCRM
Ideal persona community join (owned)
Community
Integration page activity
ProductWebsite
Merger or acquisition
News + eventsSocialWebsite
Negative media coverage
SocialNews + events
Organizational activity growth
Open-sourceCommunitySocialDark funnelWebsiteForum
Pricing page activity
Website
Rapid rise and fall in product usage
Product
Surge in hiring
News + eventsSocialWebsite
Surge in product usage
Product
Advertising tracking tag added to website
Website
Beta launch (internal)
Product
Channel sentiment
SocialForumCommunityOpen-source
Competitor feature depcrecation
SocialNews + eventsWebsite
Customer story published (internal)
WebsiteSocial
Docs page activity
WebsiteProduct
Form or chat abandonment
WebsiteProduct
Ideal persona support forum join
CommunityForumOpen-source
Likes/comments on relevant topics across content aggregators
WebsiteForumOpen-source
LinkedIn profile view
Social
Offer expiration (internal)
CRMProduct
Personal milestone
Social
Podcast guest appearance
SocialWebsite
Product or feature launch (internal)
Product
Prospect/customer email bounce (internal)
Relevant post engagement
Social
Shared connections
CRMSocial
Sign-up flow abandonment
Product
Subscribe (blog, newsletter, video, podcast, etc.)
WebsiteEmail
Surge or decline in website traffic
Website
Upgrade screen activity
Product