Signal Guides
Go-to-market signal guides
Explore how you can use different signals to spotlight revenue opportunities and go to market intelligently.
Award or recognition
When a company gets a round of applause.
SocialNews + eventsWebsite
Low Intent
Read the guide
Customer/champion job change
When a product buyer or user switches organizations.
SocialCRM
High Intent
Read the guide
GitHub activity
When someone is poking around your repository.
Open-source
Medium Intent
Read the guide
Integration page activity
When someone is window-shopping for power-ups.
ProductWebsite
Medium Intent
Read the guide
Merger or acquisition
When a company merges a product, team, or line of business.
News + eventsSocialWebsite
Low Intent
Read the guide
Negative media coverage
When a company gets pummeled in the press.
SocialNews + events
Medium Intent
Read the guide
Paid ceiling threshold approached
When someone needs to pony up.
Product
High Intent
Read the guide
Product link share
When a company is sharing the love.
Product
Medium Intent
Read the guide
Security/terms page activity
When someone starts doing some serious digging.
WebsiteProduct
Medium Intent
Read the guide
Surge in product log-ins
When someone is sharing their log-in credentials.
Product
Medium Intent
Read the guide
Trial end approached
When someone’s free ride is coming to an end.
Product
Medium Intent
Read the guide
Stay updated when new signal guides are added
Aha! moment reached
When someone first groks the value of your product.
Product
High Intent
Brand/website relaunch
When a company slaps a new coat of paint on.
WebsiteSocialNews + events
Low Intent
Community/forum question answered
When someone does your support team a solid.
CommunityForumOpen-source
Medium Intent
Competitor feature depcrecation
When one of your competitors sunsets a feature.
SocialNews + eventsWebsite
High Intent
Content consumption
When someone has eyes on your content.
WebsiteSocialEmail
Low Intent
Digital event registration or attendance
When someone interacts with your organization online.
WebsiteCommunity
Low Intent
Event sponsorship
When a company helps put on a show.
SocialNews + eventsCommunity
Low Intent
Ideal persona recently hired
When someone in your ICP gets a new gig.
SocialCRM
Low Intent
Integration connected
When a company signals they’re sticking around.
Product
Medium Intent
Likes/comments on relevant topics across content aggregators
When someone is engaging with business-relevant content.
WebsiteForumOpen-source
Low Intent
LinkedIn profile view
When someone gives your profile a peek.
Social
Low Intent
Offer expiration (internal)
When your organization ups the urgency.
CRMProduct
Low Intent
Payment method added
When someone throws down the plastic.
Product
High Intent
Platform policy change
When tech changes lead to FUD.
News + eventsSocialWebsite
High Intent
Power user threshold reached
When someone reaches the 1% of product users.
Product
High Intent
Product review intent
When you get intent data from the review marketplace.
Website
Low Intent
Questions/comments on relevant topics across online forums
When someone is saying something you want to hear.
Forum
Low Intent
Round-tripping (contacts from a vendor used internally)
When you engage in a little quid pro quo.
Custom
Medium Intent
Shared investor
When a company is in the same portfolio as you.
Custom
Low Intent
Social post
When someone pulls out their megaphone.
Social
Low Intent
Support ticket creation
When someone asks to speak to the manager.
WebsiteCommunityProduct
Medium Intent
Topic engagement
When someone jumps on a business-relevant bandwagon.
SocialCommunityForumOpen-source
Low Intent
Capital raised/new funding secured
When a company gets an influx of cash.
SocialWebsiteNews + events
Low Intent
Read the guide
Earnings call/10-K release
When a company pulls back the curtain on its finances.
SocialNews + events
Low Intent
Read the guide
Gmail sign-up enrichment
When you separate the person from the email address.
Product
Medium Intent
Read the guide
Job openings
When a company is growing headcount.
WebsiteSocialNews + events
Low Intent
Read the guide
Multiplayer product activity
When a company is collaborating in a corner of your product.
Product
High Intent
Read the guide
New account sign-up
When someone raises their hand with a free trial.
Product
Medium Intent
Read the guide
Pricing page activity
When someone is comparing plans.
WebsiteProduct
High Intent
Read the guide
Rapid rise and fall in product usage
When a company is putting your product through its paces.
Product
High Intent
Read the guide
Surge in hiring
When a company is filling the ranks.
News + eventsSocialWebsite
Low Intent
Read the guide
Surge in product usage
When a company is rapidly adopting your product.
Product
High Intent
Read the guide
Activity level spike
When someone becomes a “power user” in your digital ecosystem.
CommunitySocialForum
High Intent
Analytics tag added to website
When a company starts digging deeper into visitor behavior.
Website
Low Intent
Bug complaint
When someone gripes about a glitch.
ProductCommunityOpen-source
Medium Intent
Community/forum question asked
When someone raises their hand.
CommunityForumOpen-source
High Intent
Competitor follow
When someone gives one of your competitors a follow.
Social
Medium Intent
Customer story published (internal)
When you share a customer success story with the world.
WebsiteSocial
Low Intent
Docs page activity
When someone is digging through your documentation.
WebsiteProduct
Medium Intent
Form or chat abandonment
When someone stops right before they cross the finish line.
WebsiteProduct
Medium Intent
Ideal persona support forum join
When someone in your ICP needs a helping hand.
CommunityForumOpen-source
Medium Intent
Integration disconnected
When a company signals there’s trouble in paradise.
Product
Medium Intent
Likes/comments on relevant videos
When someone is engaging with business-relevant vids.
Social
Low Intent
Live event registration or attendance
When someone interacts with your organization in real life.
WebsiteCommunity
Low Intent
Organizational growth
When multiple people from the same team show you some love.
SocialCommunityOpen-sourceProduct
Medium Intent
Personal milestone
When someone has a Hallmark moment.
Social
Low Intent
Podcast guest appearance
When someone steps behind the mic.
SocialWebsite
Low Intent
Product or feature launch (external)
When a company is making waves in the market.
SocialWebsiteNews + events
Low Intent
Professional milestone
When someone gets an ego boost at work.
SocialNews + events
Low Intent
Rage clicks
When a product user is cursing under their breath.
Product
Medium Intent
Shared advisor
When a company is in your network.
Custom
Low Intent
Shared opportunities across partners
When you’re ready to get nearbound.
Custom
Medium Intent
Stale opportunity
When you see if that low-hanging fruit is ripe again.
CRM
Medium Intent
Surge in email opens (internal)
When someone is passing your message around.
High Intent
Upcoming renewal with competitor
When a company decides to double down or break free.
CRMSocial
Medium Intent
Compliance or IT user identification
When a compliance or IT pro starts using your product.
ProductSocial
High Intent
Read the guide
Economic buyer activity
When a decision-maker enters the chat.
ProductSocialCommunityCRM
High Intent
Read the guide
Ideal persona community join (owned)
When someone in your ICP joins your party.
Community
High Intent
Read the guide
Keyword engagement
When someone is saying all the right things.
SocialCommunityForumOpen-source
Medium Intent
Read the guide
Multiple workspaces created by single org
When a company is ripe for consolidation.
Product
High Intent
Read the guide
New leadership recently hired
When a company shakes up the C-suite.
SocialWebsiteNews + events
Low Intent
Read the guide
Product activity after stagnant period
When someone comes back from vacation.
Product
Medium Intent
Read the guide
Region expansion
When a company moves into a new market.
News + eventsWebsiteSocial
Low Intent
Read the guide
Surge in layoffs
When a company is getting leaner.
News + eventsSocial
Low Intent
Read the guide
Tech stack adjacency
When a company’s stack complements or competes.
SocialOpen-sourceDark funnel
Medium Intent
Read the guide
Advertising tracking tag added to website
When a company gets serious about scaling channel investment.
Website
Low Intent
Beta launch (internal)
When you offer early access to users.
Product
Low Intent
Channel sentiment
When someone sends love letters or hate mail.
SocialForumCommunityOpen-source
Medium Intent
Competitor closure/acquisition
When one of your competitors goes dark.
SocialNews + eventsWebsite
High Intent
Competitor job change
When someone jumps ship from one of your competitors.
Social
Medium Intent
Customer/prospect promotion
When a customer (or potential customer) gets a leg up at work.
Social
Low Intent
Event keynote/panel participation
When a company puts one of its own in the spotlight.
SocialNews + eventsCommunity
Low Intent
Ideal persona community join (unowned)
When someone in your ICP joins another party.
Community
Low Intent
Influencer follow
When someone follows an influencer in your wheelhouse.
Social
Low Intent
Legislation change
When a company is impacted by government regulations.
News + eventsSocial
High Intent
LinkedIn insights tag activity
When you use LinkedIn’s version of a reverse IP lookup.
Social
Low Intent
Negative product review
When someone is pointing fingers at a product.
Dark funnelSocialCommunityForumOpen-source
Medium Intent
Payment declined
When someone’s credit card doesn’t swipe right.
Product
Low Intent
Plan upgrade
When someone goes from standard to premium.
Product
High Intent
Positive media coverage
When a company gets lauded in the press.
News + eventsSocial
Low Intent
Product or feature launch (internal)
When you give people a new reason to pay attention.
Product
Low Intent
Prospect/customer email bounce (internal)
When you get a return to sender message.
Low Intent
Relevant post engagement
When someone is clicking like on the right content.
Social
Medium Intent
Shared connections
When someone is a friend of a friend.
CRMSocial
Low Intent
Sign-up flow abandonment
When someone ghosts you at the one-yard line.
Product
Medium Intent
Subscribe (blog, newsletter, video, podcast, etc.)
When someone signs up for your mailing list.
WebsiteEmail
Low Intent
Surge or decline in website traffic
When traffic numbers get screwy.
Website
Low Intent
Upgrade screen activity
When someone is considering more bells and whistles.
Product
High Intent