Personalization resources

Reach out with relevance using all the buying signals and fit criteria at your disposal.

Blog post

Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification

Apr 8th, 2025·8min read
See how Common Room's enhanced website visitor identification—powered by...
Read post

Podcast

Blog title card with title: "Winning land and expand with intentionality"
Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox.
Listen to podcast

Blog post

Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds

Feb 27th, 2025·8min read
See how RoomieAI Capture hunts down and delivers every insight revenue teams need across both the...
Read post

Playbook

Podcast

Blog title card with title: "Winning the pipeline game in the enterprise"
Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo.
Listen to podcast

Blog post

Scale AI-powered pipeline with Common Room reporting

Dec 17th, 2024·6min read
See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance.
Read post

Blog post

How PLS pioneers turn product signals into revenue

Dec 5th, 2024·7min read
See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals.
Read post

Prompt

Economic buyer job change

Generate a warm outbound message based on an economic buyer starting a new job.

CRMSocialNews + events

Get prompt

Prompt

Open job listing for specific role or skillset

Generate a warm outbound message based on a company's job listing.

SocialWebsiteNews + events

Get prompt

Prompt

Known web visit from ideal persona

Generate a warm outbound message based on an ideal persona visiting your website.

Website

Get prompt

Blog post

How COSS leaders turn open-source signals into revenue

Nov 5th, 2024·7min read
See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals.
Read post

Playbook

Video

RoomieAI: Instantly draft relevant outreach based on prospect signals

RoomieAI: Instantly draft relevant outreach based on prospect signals

Learn how to use RoomieAI to draft prospect-relevant outreach based on title, role, behavior,...
Watch video

Playbook

Podcast

Blog title card with title: "Future-proof your sales career"
Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight.
Listen to podcast

Video

Job change signals (demo)

Job change signals (demo)

Combine job-change signals with hundreds of out-of-the-box signals generated and collected by Common Room—product usage, tech stack changes, CRM activity, website...
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Video

See who visited your website: Not your average site visitor identification software

See who visited your website: Not your average site visitor identification software

See every person - across every account - that visited your website,...
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Video

Calculated Fields: Prioritize outbound by aggregating & stack ranking signals

Calculated Fields: Prioritize outbound by aggregating & stack ranking signals

Stack rank and score the signals that are strongest across your target accounts. For...
Watch video

Blog post

Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you

Oct 3rd, 2024·6min read
See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast...
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Podcast

Blog title card with title: "Leaning into omnichannel prospecting"
Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic.
Listen to podcast

Customer Story

“Common Room makes me a hell of a lot more efficient. I have a lot of AEs to support, and I need to deliver pipeline for them. Common Room is a big part of that. I can book meetings much more quickly.”

  • Aaron Munro

    Aaron Munro

    Sales and Business Development Leader, EMEA

Read full story

Playbook

Blog post

Plays that pay: how we use LinkedIn ads to power pipe gen

Aug 28th, 2024·6min read
See the plays Common Room uses to turn LinkedIn ads into meetings booked.
Read post

Blog post

Plays that pay: how we turn LinkedIn signals into pipeline

Aug 6th, 2024·8min read
See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline.
Read post

Playbook

Customer Story

31% more meetings in 3 mos

"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."

  • Nalin Vahil

    Nalin Vahil

    VP of Sales and Customer Success

Read full story

Video

Stop the trolls: How to make a Discord member verification system

Stop the trolls: How to make a Discord member verification system

In just a few minutes, we'll walk through how to build a Discord member verification system with...
Watch video

Guide

GTM guide: Proving the business value of community & DevRel

This free guide walks through key ways GTM, or go-to-market, functions are measured—from sales and marketing to success and ops—to offer community and DevRel teams a...
Read guide

Playbook

Playbook

Blog post

Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence

May 21st, 2024·4min read
Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing messaging...
Read post

Blog post

Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis

May 10th, 2024·7min read
See how a customer data platform (CDP) and a customer intelligence platform (CIP) compare and...
Read post

Playbook

Podcast

Blog title card with title: "From product-led to revenue-driven: top takeaways from Superhuman"

From product-led to revenue-driven: top takeaways from Superhuman

Learn how Gaurav Vohra, Head of Growth & Analytics at Superhuman, combines product and people to power growth.
Read post

Blog post

5 signals to help you prioritize your PQLs

Apr 22nd, 2024·5min read
See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer.
Read post

Podcast

Blog title card with title: "Beyond intent: top takeaways from Leslie Venetz"

Beyond intent: top takeaways from Leslie Venetz

Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies.
Read post

Blog post

Introducing Common Room’s customer intelligence platform: Run go-to-market intelligently

Mar 28th, 2024·11min read
See how Common Room's customer intelligence platform helps you run go-to-market intelligently across sales, marketing,...
Read post

Signal Guide

Tech stack adjacency

When a company’s stack complements or competes.

SocialOpen-sourceDark funnel

Read signal guide

Signal Guide

Surge in hiring

When a company is filling the ranks.

News + eventsSocialWebsite

Read signal guide

Signal Guide

Rapid rise and fall in product usage

When a company is putting your product through its paces.

Product

Read signal guide

Signal Guide

Pricing page activity

When someone is comparing plans.

WebsiteProduct

Read signal guide

Signal Guide

New leadership recently hired

When a company shakes up the C-suite.

SocialWebsiteNews + events

Read signal guide

Signal Guide

Multiple workspaces created by single org

When a company is ripe for consolidation.

Product

Read signal guide

Signal Guide

Keyword engagement

When someone is saying all the right things.

SocialCommunityForumOpen-source

Read signal guide

Signal Guide

Integration connected

When a company signals they’re sticking around.

Product

Read signal guide

Signal Guide

GitHub activity

When someone is poking around your repository.

Open-source

Read signal guide

Signal Guide

Customer/champion job change

When a product buyer or user switches organizations.

SocialCRM

Read signal guide

Signal Guide

Award or recognition

When a company gets a round of applause.

SocialNews + eventsWebsite

Read signal guide

Blog post

PLG buying signals your sales team should be tracking

Mar 11th, 2024·8min read
See which PLG buying signals your sales team should be tracking and learn how to take action on them fast.
Read post

Customer Story

27% of meetings booked

"Common Room has made it easier for our SDRs and AEs to book more and better meetings. It’s our favorite sales tool here. One of our AEs called it 'my closest friend.'"

  • Tyler Hayden

    Tyler Hayden

    Director of Sales Development

Read full story

Blog post

Put your GTM plays on autopilot with intelligent automations

Feb 26th, 2024·6min read
Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale.
Read post

Playbook

Blog post

5 buying signals you’re probably missing out on

Feb 12th, 2024·8min read
See five examples of buying signals you may be missing out on and learn how to uncover every signal fast.
Read post

Signal Guide

Compliance or IT user identification

When a compliance or IT pro starts using your product.

ProductSocial

Read signal guide

Video

Enrich personal email (Gmail) addresses

Enrich personal email (Gmail) addresses

Automatically find the person and company behind the personal email. In this playbook, we'll show you how to bypass the painstaking Gmail...
Watch video

Blog post

Mend your multithreading strategy: 3 dos and don’ts for sales teams

Jan 11th, 2024·5min read
See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts.
Read post

Playbook

Playbook

Playbook

Blog post

Product-led sales vs. enterprise sales: why you need the right data to move upmarket

Nov 20th, 2023·7min read
See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket.
Read post

Blog post

How to sell your sales team (and other folks) on community using Common Room

Nov 7th, 2023·10min read
Learn how you can use Common Room to prove the power of community to every team in your organization.
Read post

Blog post

Go beyond product-led sales: introducing a better way to do data-driven sales

Nov 1st, 2023·7min read
See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team.
Read post

Customer Story

"The most valuable discovery that Common Room helped us make was understanding which large organizations have been using and are most engaged with our tools. They adopt us because we work for their needs and their workflows—and enterprises may be willing to pay for a premium version tailored to their organization. Common Room allows us to spot those opportunities and follow up accordingly."

  • Brendan O’Leary

    Brendan O’Leary

    Head of Community

Read full story

Blog post

Cracking the open-source sales code: tips from go-to-market leader Dan Miller

Oct 23rd, 2023·6min read
Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities.
Read post

Playbook

Playbook

Playbook

Blog post

Why your sales team hates your product-led growth strategy

Sep 14th, 2023·6min read
Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise.
Read post

Blog post

Why your dark funnel is only getting darker (and what to do about it)

Sep 6th, 2023·7min read
Learn why your dark funnel is about to get darker and what you can do to illuminate it.
Read post

Customer Story

"Common Room helps us focus on the organizations that get the most value from our product. We know which attributes make someone a great fit for Replit. Before Common Room, I wasn't able to find and build relationships with these people."

  • Lena Vu Sawyer

    Lena Vu Sawyer

    Customer Success Manager

Read full story

Blog post

How dev-first companies power community growth and engagement

Aug 22nd, 2023·8min read
Find out how dev-first companies fuel community growth and engagement using Common Room.
Read post

Podcast

Blog title card with title: "Mapping the modern funnel"

Long live the marketing funnel: customer journey mapping basics from MKT1

Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes.
Read post

Playbook

Blog post

From cloudy to clear: how Common Room fills in your data blanks using AI

Aug 7th, 2023·6min read
See how we resolve customer identities and enrich customer profiles using artifical intelligence at Common Room.
Read post

Blog post

Buyer intent data: a guide to finding the right data

Jul 25th, 2023·9min read
Learn the ins and outs of buyer intent—and why some intent signals are better than others.
Read post

Podcast

Blog title card with title: "How to supercharge your sales funnel using Common Room"

How to supercharge your sales funnel using Common Room

Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach.
Read post

Customer Story

50% of meetings booked

"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."

  • Tim Hughes

    Tim Hughes

    VP of Sales

Read full story

Guide

How to build (and sell) products that users love—faster | Collision 2023

In this Collision session replay, Common Room CEO Linda Lian, Nylas CTO Christine Spang, and Madrona Ventures Managing Director Hope Cochran discuss...
Learn more

Playbook

Playbook

Blog post

Myers–Briggs for developer relations: 3 key insights for the modern DevRel role

May 31st, 2023·6min read
Searching for DevRel roles or building a DevRel team? Here are three takeaways from the DevRel job titles and career progression report.
Read post

Playbook

Blog post

Making the dark funnel work for you

May 22nd, 2023·8min read
Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”
Read post

Playbook

Playbook

Playbook

Playbook

Playbook

Playbook

Blog post

Common Room + Hoopy: Delivering the best for DevRel communities

Feb 1st, 2023·4min read
Common Room is partnering with Hoopy to invest in new developer relations content that will help DevRel professionals learn from each other’s experiences and be more...
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Blog post

How to measure community engagement

Jan 14th, 2023·6min read
Methods for measuring community engagement, plus a checklist of essential community metrics.
Read post

Guide

The ultimate guide to Discord community management

From setting community goals to top features and best practices, here is everything you need to know about Discord community management.
Read guide

Blog post

Using metrics to understand community growth and business impact

Dec 8th, 2022·10min read
Measuring and demonstrating value with the right metrics can help you achieve your desired community growth and community-led growth metrics.
Read post

Blog post

Using Discord for community management

Nov 15th, 2022·9min read
A look at Discord: how community leaders use it for building community and tips for engagement as well as how to track your progress with the platform.
Read post

Guide

360: The Community–Led Growth Report

See benchmarks, insights, and actionable next steps for building better communities based on 141 communities at various stages of longevity, maturity, and growth across product-led growth, open-source,...
Read guide

Blog post

What is developer experience?

Oct 20th, 2022·7min read
An introduction to developer experience and how it can affect your entire product team. Plus, tips for creating the best possible developer experience.
Read post

Guide

How to: Conversations about community metrics with your CxO

This free guide helps you quantify and communicate your community’s impact on the business at the leadership level—including metrics, stats, and terminology that will...
Read guide

Blog post

Introducing Common Room’s integration with HubSpot: Shine a light on your entire user journey

Sep 8th, 2022·6min read
Common Room’s new HubSpot integration brings community intelligence to all go-to-market functions, giving sales,...
Read post

Guide

DevRel Campaign Strategy Template

This document is intended to help you outline then drive a successful DevRel campaign forward. Pros we talk to find the most success when they do their due diligence and layout their campaigns. We hope this...
Read guide

Guide

Read the 2022 Developer Relations Compensation Report

Empowering more informed, equitable compensation conversations for the developer relations and developer advocacy community.
Read guide

Blog post

What is a Slack community?

Aug 3rd, 2022·7min read
Many brands have adopted Slack to build their online community of users, developers, customers, and more—and you can too. We'll show you how with tips to encourage fast, sustainable growth.
Read post

Blog post

Human Relationships Change Everything: Building the Future of Community-Led Growth

May 30th, 2022·9min read
Common Room's core investment areas that will enable community-led organizations to grow happier customers, measure outcomes, and drive...
Read post

Blog post

Common Room helps Temporal deepen relationships with community members and their organizations

Mar 28th, 2022·8min read
See how Temporal used Common Room to build stronger relationships with customers and inform sales strategy.
Read post

Blog post

Your First 30 Days in a New DevRel Role

Feb 6th, 2022·6min read
Your first 30 days in a new DevRel role will vary company to company, but there are some standard steps you can take to set yourself up for success. Use this week-by-week DevRel discovery guide to set...
Read post

Blog post

How to Scale Your DevRel Team

Feb 1st, 2022·4min read
Every organization has different needs and different goals, and DevRel teams need to adapt and understand how to best serve their developer audience across many different specialties and skillsets.
Read post

Blog post

Executive Tips for Finding Success With Your First DevRel Hire

Jan 2nd, 2022·5min read
Many startups fail with their first Developer Advocate hire. This leads to great DevRel candidates feeling imposter syndrome and eventually returning to their...
Read post

Blog post

The Importance of Empathy

Dec 27th, 2021·8min read
The Head of Community at Common Room reflects on her conversations with community leaders across 2021 and what lessons they taught her about the importance of empathy.
Read post

Blog post

The Broken See-Saw: Work-Life Balance in a Community Manager’s World

Nov 15th, 2021·1min read
The work of community managers focuses on putting others first, which can lead to burnout, exhaustion, and lack of balance. Holly Firestone, Vice President...
Read post

Blog post

The Rise of the Community Leader - Meet Alina Din

Oct 13th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their goals...
Read post

Blog post

The Rise of the Community Leader - Meet Tasneem Muchhala

Oct 5th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....
Read post

Blog post

The Rise of the Community Leader - Meet Steph Nakano

Sep 27th, 2021·12min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
Read post

Blog post

Developer Advocacy as a Career Path

Sep 22nd, 2021·4min read
Developer advocacy can be a very fulfilling career path for those who are passionate about mentoring and educating their peers.
Read post

Blog post

The Rise of the Community Leader - Meet Willa Tellekson-Flash

Sep 1st, 2021·6min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...
Read post

Blog post

The Rise of the Community Leader - Meet Jelena Zanko

Aug 11th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
Read post

Blog post

Why Community Comes First for Modern Companies—And Who's Leading It

Jul 26th, 2021·7min read
Community-focused roles are growing and companies are earnestly looking for community leaders. Skills that lend themselves well to community roles—curiosity,...
Read post

Blog post

Code of Conduct: Expectations for Community Participation

Jul 7th, 2021·6min read
Common Room's product-focused Uncommon community shares its behavior expectations for community participation, in part inspired by Contributor Covenant, Django Code of...
Read post

Blog post

How to Build Trust and Create Developer Superfans

May 12th, 2021·7min read
Building trust with an untrusting audience can be a challenge. Unfortuantely for DevRel pros, developers can often fall into this category. These tips from the TV show Ted Lasso can...
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Blog post

Customer Trust First: Common Room is SOC2 Compliant

Apr 15th, 2021·3min read
We're glad to share that as of April 15, 2021, Common Room is SOC2 compliant. For us at Common Room, earning and maintaining the foundational trust of our customers is the most...
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Blog post

From GeekWire: Common Room's product, customers, and team

Apr 1st, 2021·1min read
Managing editor at GeekWire, Taylor Soper, covers Common Room's emergence from stealth, pilot customers, and founding team.
Read post

Blog post

Why Your New Software Needs a Developer Community Before Marketing

Jan 18th, 2021·3min read
The reason to gain the support of developers first, is to improve your product before regular users get the opportunity to break it. They’re also ideal to help...
Read post

Blog post

How to define an ICP for developers

Nov 20th, 2020·10min read
Define and create developer ICPs based on what motivates them for a successful DevRel program.
Read post

Blog post

Open Source vs. Enterprise Developers

Oct 14th, 2020·4min read
What is the difference between open source and enterprise developers? Are they always just one or the other? Why are they different? How does the open source ecosystem work? These are conversations that...
Read post

Playbook

Blog post

From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph

Mar 18th, 2025·9min read
See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale...
Read post

Blog post

The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen

Feb 25th, 2025·11min read
See how Common Room's suite of AI agents transform every part of the pipe gen process via automation and...
Read post

Podcast

Blog title card with title: "Winning with context in B2B sales"
Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2.
Listen to podcast

Blog post

How top SaaS companies make account-level intent actionable for sales teams

Jan 14th, 2025·6min read
See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights.
Read post

Playbook

Customer Story

74% increase in pipeline

“Once our reps got their hands on Common Room, the response was unanimous: ‘Buy it, please.’ We sourced pipeline right away running plays from product usage, web visits, GitHub activity—you name it.”

  • Jason Klumpp

    Jason Klumpp

    Director of Sales Development

Read full story

Prompt

Surge in product activity

Generate a warm outbound message based on an account showing a surge in product activity.

Product

Get prompt

Prompt

Expansion into new region

Generate a warm outbound message based on a company expanding into a new region.

SocialWebsiteNews + events

Get prompt

Podcast

Blog title card with title: "Embrace change in modern go-to-market"
Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing.
Listen to podcast

Blog post

Never miss an open-source signal with GitHub listening

Oct 31st, 2024·6min read
See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems.
Read post

Video

Web-based signal stacking: Stack web visits + product usage

Web-based signal stacking: Stack web visits + product usage

Learn how to build and automate an end-to-end workflow that triggers on signals like anonymous website visits...
Watch video

Video

Rank & action your strongest buying signals: # of SDR job listings + high-score orgs

Rank & action your strongest buying signals: # of SDR job listings + high-score orgs

More of the same signal is often a strong buying signal in itself. With...
Watch video

Video

Web-based signal stacking: Stack web visits + tech stack + job listing

Web-based signal stacking: Stack web visits + tech stack + job listing

Learn how to stack signals that give you the full picture of a prospect so you can send the...
Watch video

Blog post

Plays that pay: how we deanonymize website activity to book more meetings

Oct 14th, 2024·8min read
See the plays Common Room uses to turn deanonymized website visits into sales pipeline.
Read post

Video

Signal stack: 10-K earnings + job change

Signal stack: 10-K earnings + job change

Immediately surface prospects who recently changed jobs and are looking to drive organizational impact aligned with their new company's...
Watch video

Video

Hiring trends: Prospect based on job listings

Hiring trends: Prospect based on job listings

Learn how to use hiring trends as a signal to prospect into accounts with the right context, at the right time.
Watch video

Blog post

Stack buying signals (Signal school: part 3)

Oct 7th, 2024·8min read
Learn how to stack buying signals to power your signal-based go-to-market strategy.
Read post

Podcast

Blog title card with title: "Human-centric prospecting in the AI age"
Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow.
Listen to podcast

Podcast

Blog title card with title: "Post-mortem: Saad Khan on modern sales, signal stacking, and more"
Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned.
Read post

Blog post

Better together: announcing the Common Room Action Partners Program

Sep 12th, 2024·8min read
See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy.
Read post

Playbook

Blog post

Prospect with priority: a new way to stack rank your signals

Aug 14th, 2024·7min read
See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them.
Read post

Blog post

Select the right buying signals (Signal school: part 1)

Jul 29th, 2024·7min read
Learn how to select the right buying signals for your signal-based go-to-market strategy.
Read post

Podcast

Blog title card with title: "Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more"
Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op.
Read post

Blog post

Prospect from any LinkedIn post with our new Chrome extension

Jul 2nd, 2024·7min read
See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals.
Read post

Podcast

Blog title card with title: "From data to deals: top takeaways from Rosalyn Santa Elena"

From data to deals: top takeaways from Rosalyn Santa Elena

Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales.
Read post

Playbook

Blog post

Deanonymize your website traffic at the person and account level

May 30th, 2024·6min read
Check out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level.
Read post

Playbook

Podcast

Blog title card with title: "The art and science of signal-based selling: top takeaways from Chris Walker"

The art and science of signal-based selling: top takeaways from Chris Walker

Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling.
Read post

Blog post

150M job listings and 8M news signals at your fingertips (and refreshed daily)

May 9th, 2024·8min read
Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market.
Read post

Podcast

Blog title card with title: "How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle"

How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle

Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy.
Read post

Blog post

Turn new jobs into new logos with job-change tracking

Apr 25th, 2024·6min read
Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention.
Read post

Blog post

Better together: announcing the Common Room Signal Partners Program

Apr 16th, 2024·11min read
See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently.
Read post

Blog post

Score leads and accounts using every signal

Apr 4th, 2024·5min read
Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter.
Read post

Blog post

Announcing Amanda Kleha as the newest addition to Common Room’s board of directors

Mar 26th, 2024·8min read
Learn why Amanda Kleha, former Chief Customer Officer at Figma and Vice President of Marketing & Sales at Zendesk, joined Common Room's...
Read post

Signal Guide

Surge in product log-ins

When someone is sharing their log-in credentials.

Product

Read signal guide

Signal Guide

Security/terms page activity

When someone starts doing some serious digging.

WebsiteProduct

Read signal guide

Signal Guide

Product link share

When a company is sharing the love.

Product

Read signal guide

Signal Guide

Positive media coverage

When a company gets lauded in the press.

News + eventsSocial

Read signal guide

Signal Guide

New account sign-up

When someone raises their hand with a free trial.

Product

Read signal guide

Signal Guide

Multiplayer product activity

When a company is collaborating in a corner of your product.

Product

Read signal guide

Signal Guide

Job openings

When a company is growing headcount.

WebsiteSocialNews + events

Read signal guide

Signal Guide

Ideal persona community join (owned)

When someone in your ICP joins your party.

Community

Read signal guide

Signal Guide

Economic buyer activity

When a decision-maker enters the chat.

ProductSocialCommunityCRM

Read signal guide

Signal Guide

Content consumption

When someone has eyes on your content.

WebsiteEmail

Read signal guide

Podcast

Blog title card with title: "Love at first sale: top takeaways from Anthony Natoli"

Love at first sale: top takeaways from Anthony Natoli

Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling.
Read post

Signal Guide

Integration page activity

When someone is window-shopping for power-ups.

ProductWebsite

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Blog post

Power your GTM strategies with viral content monitoring

Mar 4th, 2024·3min read
Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries.
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Blog post

5 ways to boost your outreach response rates

Feb 26th, 2024·7min read
See five ways to increase buyer responses and learn how to uncover person-level insights.
Read post

Playbook

Blog post

Winning modern buyers requires a person-first approach

Feb 8th, 2024·6min read
See what it takes to create stronger connections and win more business in the era of person-first sales.
Read post

Signal Guide

Surge in product usage

When a company is rapidly adopting your product.

Product

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Blog post

Sales productivity: 3 ways to boost team output

Jan 24th, 2024·6min read
See what's dragging down sales productivity and learn how to boost your team output in three steps.
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Blog post

5 sales efficiency killers (and how to stop them)

Jan 2nd, 2024·6min read
See which common sales efficiency killers are standing in your way and learn how to stop them.
Read post

Podcast

Blog title card with title: "Don’t forget the people behind the product: PLG best practices from Coda"

Don’t forget the people behind the product: PLG best practices from Coda

Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results.
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Podcast

Blog title card with title: "PLG is a data dance: product-led insights from SCS Cloud"

PLG is a data dance: product-led insights from SCS Cloud

Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth.
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Podcast

Blog title card with title: "Charting a new go-to-market course: upmarket intelligence from Lumen5"

Charting a new go-to-market course: upmarket intelligence from Lumen5

Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities.
Read post

Playbook

Podcast

Blog title card with title: "Driving revenue from dark social"

Don’t be afraid of the dark: dark social insights from Chili Piper

Learn how Arthur Castillo measures and maximizes the business impact of dark social activity.
Read post

Blog post

Yesterday, today, tomorrow: how Common Room powers the future of customer connection

Oct 26th, 2023·9min read
See how Common Room helps you tap into the modern customer journey with full visibility into identity, intent, and context.
Read post

Blog post

B2D marketing and selling: the best business-to-developer strategies

Oct 24th, 2023·9min read
See what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion.
Read post

Blog post

How dev-first companies tie top-of-funnel interest to bottom-of-funnel action

Oct 17th, 2023·7min read
Find out how dev-first companies measure the impact of community and prove return on investment using Common Room.
Read post

Blog post

Your sales team needs SQLs, not SQL

Oct 5th, 2023·6min read
See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy.
Read post

Playbook

Blog post

How dev-first companies streamline community to save time and stay proactive

Sep 19th, 2023·8min read
Find out how dev-first companies save time on community and focus on the most impactful work using Common Room.
Read post

Playbook

Blog post

The 2023 Developer Relations compensation & culture report

Aug 31st, 2023·5min read
The 2023 Developer Relations compensation & culture report, produced by Common Room, highlights the lived experiences of 136 Developer Relations professionals. It offers...
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Guide

Read the 2023 Developer Relations compensation & culture report

The 2023 Developer Relations compensation & culture report, produced by Common Room, highlights the lived experiences of 136 Developer Relations professionals. It...
Read guide

Blog post

Customer experience strategy: why it's broken and how to fix it

Aug 21st, 2023·8min read
See what's standing in the way of customer experience strategy and how to wow your prospects and customers.
Read post

Blog post

See the big picture from the beginning: how to create a better community onboarding program

Aug 14th, 2023·11min read
Learn how to uplevel your community onboarding and avoid common onboarding errors.
Read post

Guide

Community metrics from A to Z: a glossary of community KPIs (and how to move them)

Learn which community metrics matter most and how to improve your performance.
Learn more

Playbook

Playbook

Customer Story

"Common Room brings data to the question of go-to-market impact. We're able to show how our programs have engaged over half of our closed pipeline while also speeding up deal time to close by 40%."

  • Allie Beazell

    Allie Beazell

    Marketing Chief of Staff

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Blog post

How modern GTM teams keep customer LTV growing and growing

Jul 5th, 2023·10min read
Find out how modern GTM teams increase customer lifetime value using Common Room.
Read post

Playbook

Blog post

How modern GTM teams work smarter (not harder) to hit their numbers

Jun 21st, 2023·8min read
Find out how modern GTM teams achieve sales efficiency using Common Room.
Read post

Blog post

How modern GTM teams fuel pipeline growth and velocity

Jun 12th, 2023·8min read
Find out how modern GTM teams fuel pipeline growth and velocity using Common Room.
Read post

Playbook

Playbook

Blog post

Beyond the hype: 5 lessons we learned building product with OpenAI

May 16th, 2023·8min read
Using AI for product development? Here are five learnings to help you do it smarter, faster, and cheaper.
Read post

Playbook

Video

Slack vs Discord - Ultimate Guide for Community

Slack vs Discord - Ultimate Guide for Community

In this video, we'll compare Discord vs Slack as a community tool, and provide some best practices and tips to help you choose...
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Playbook

Playbook

Guide

The ultimate guide to community analytics and operations

Learn all about community analytics and the community operations managers who wield them: what metrics to track and how to select goals that set you, the community, and your...
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Guide

The ultimate guide to developer experience

Learn the essential elements needed to build a stellar developer experience, why it matters, how to show the impact of DX and DevRel on the business, and the important role community can play.
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Guide

The ultimate guide to community growth

Learn the foundational elements of community growth, how it can benefit your business, best practices and metrics for getting started, and how an intelligent community growth platform can help.
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Blog post

Community analytics: why they’re important and what to measure

Jan 13th, 2023·9min read
An introduction to community analytics—definitions, benefits, and challenges–plus a checklist for metrics to start tracking today.
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Blog post

Phases of community-led growth

Dec 21st, 2022·12min read
Understanding the community maturity curve is essential to building a strong community that delivers business results. Develop your growth strategy with this three-phase approach.
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Guide

The ultimate guide to community-led growth

From integrating your CLG strategy with product-led growth to best practices and building a team, here’s everything you need to know about community-led growth.
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Guide

Slack community management, the ultimate guide

From setting community goals to top features and best practices, here is everything you need to know about Slack community management.
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Guide

Social listening tools vs community growth platforms

Trying to decide whether a social listening tool or community growth platform is ideal for your needs? The best choice depends on who you are and what you’re looking to accomplish.
Learn more

Guide

GTM Leader's Guide to Community

Communities are a little like nuclear power plants. They take some time to set up, but they generate an incredible amount of energy through self-sustaining interactions which power up almost every part of the...
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Video

Asana & Common Room: Use Data to Tie Community Work to Business Impact | CMX Thrive

Community and data leaders from Asana and Common Room discuss a data-driven...
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Blog post

Moving your community from Slack to Discord

Sep 7th, 2022·9min read
Is your community migrating to Discord? Here are some tips and checklists to guide you through a seamless and (hopefully) exciting transition, start to finish.
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Guide

First 30 Days in DevRel

Read guide

Blog post

Best practices for Slack community management

Aug 16th, 2022·12min read
Best practices for building a community on Slack, learned and shared from today's top community leaders and our own experience.
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Blog post

Building a Career Out of Artificial Intelligence with Vijay Krishnan, Co-founder & CTO at Turing

Aug 2nd, 2022·5min read
As part of our Data Brown Bag series at Common Room, we were excited to host Vijay Krishnan, AI expert and current...
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Blog post

Community Response Guidelines for Developer Communities

May 5th, 2022·2min read
One important part of managing developer community is to engage and respond to your community members in a way that provides value. Here are my top tips for how to respond to...
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Customer Story

"I’m very data-driven, and when it comes to customer intelligence and workflows, I’ve never seen anyone do it as comprehensively or as elegantly as Common Room. Nothing else in the market comes close."

  • Jared Jones

    Jared Jones

    Head of Ecosystem

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Blog post

How DevRel Programs Drive Business Impact

Feb 3rd, 2022·4min read
Developer relations programs benefit their companies in a multitude of ways. In order to see business impact, the first step is to create a winning DevRel program. Then understand the developer...
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Customer Story

“Customer intelligence is at the heart of everything we do at Sourcegraph as we build Cody, our AI coding assistant for devs, so it’s critical for us to keep tabs on our customers’ experiences with Cody and gather feedback. I’m in Common Room every day of the week, staying up to date across channels and helping our DevRel, engineering, and product teams bring this customer-first orientation into every aspect of our business.”

  • Justin Dorfman

    Justin Dorfman

    Open Source Program Manager

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Blog post

Core components of a Developer Relations strategy

Jan 1st, 2022·7min read
Learn how to assemble an impactful DevRel strategy that drives results.
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Blog post

Reflecting on a Year: Community Isn’t a Place. It’s How.

Nov 30th, 2021·8min read
Community is more than a place. It's how. Across Common Room's customers, we are now serving over 2 million community members. We also launched our new website—it offers a...
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Blog post

The Rise of the Community Leader - Meet Cassie Mayes

Nov 1st, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

Building Safe and Inclusive Communities: Discord Verification

Oct 12th, 2021·3min read
Common Room released a Discord verification bot to help customers migrate their communities to Discord in a way that builds a safe and inclusive space for anyone to...
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Blog post

Writing a Stellar Developer Bio Is Easier Than You’d Think

Oct 1st, 2021·4min read
Are you nervous about writing about yourself? Hey, it happens to the best of us. Never fear. We have some tips to help you write a stellar developer bio.
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Blog post

The Rise of the Community Leader - Meet Jenny Weigle

Sep 27th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

The Rise of the Community Leader - Meet Tammy Bryant Butow

Sep 9th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....
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Blog post

The Power of Community - Customer Success

Aug 25th, 2021·6min read
With the technology we’re building at Common Room, community becomes a competitive advantage for your customer success team. When you build more authentic relationships with customers via community...
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Blog post

The Rise of the Community Leader - Meet Scott Baldwin

Aug 5th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

The Path to Community is Diverse: See How our Roomies Got There

Jul 22nd, 2021·3min read
Community is more relevant than ever, and we’re seeing rapid growth in community manager roles. While building Common Room and Uncommon, I’ve had the opportunity to...
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Blog post

Uncommon Conversations: An Interview with Jeff Barr at AWS

Jun 24th, 2021·10min read
Ask a 20-year community builder and educational content creator like Jeff Barr, VP & Chief Evangelist at AWS, about lessons that are important to pass on and you get more...
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Blog post

Developer Advocate vs. Developer Relations Leader: Who to Hire First

May 10th, 2021·5min read
Many founders and executives struggle to decide the right title for their first DevRel hire. Should it be a developer advocate or developer relations leader?...
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Blog post

How to build a developer champions program

Apr 9th, 2021·9min read
Learn how to build a robust developer champions program with tips for recruiting, onboarding, motivating, and managing champions.
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Blog post

Editor's Pick: Forbes Announces Common Room Funding Raise

Mar 31st, 2021·2min read
On March 31, 2021, senior editor at Forbes, Alex Konrad, covered Common Room's funding announcement and the genesis of the company. His article introduced Common Room to the...
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Blog post

Set and Accomplish Developer Audience Goals

Dec 5th, 2020·3min read
Use these tips to align your DevRel goals with your strategy and passion projects in order to be happy and successful in your role.
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Blog post

Five Pillars of an Impactful Developer Feedback Program

Oct 28th, 2020·4min read
Obtaining feedback from developers to better your product offering is a must. Not only does it help you build better solutions, but when developers provide you feedback and you...
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Blog post

What Is the Building Trust Model?

Sep 23rd, 2020·3min read
Developers are smart. They can see through your ads and fluffy marketing content. Building trust with them can be a challenge. The Building Trust Model is a simple 3 step process. This model works for me—every...
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Guide

The Ops guide to enterprise pipegen in the AI era

See how enterprise leaders are innovating with AI and discover pipegen strategies and tactics you and your team can deploy today.
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Podcast

Blog title card with title: "Demystifying software purchases"
Fine-tune your tech stack with Mitch Osborne, Global Director of Business Systems & RevOps at G2.
Listen to podcast

Podcast

Blog title card with title: "Category creation and content in B2B SaaS"
Create categories like a pro with Molly Vorwerck, Head of Marketing at Monte Carlo.
Listen to podcast

Blog post

Plays that pay: how we track job changes to fuel pipeline growth

Jan 28th, 2025·11min read
See the plays Common Room uses to turn job changes into pipeline growth.
Read post

Podcast

Blog title card with title: "Leading sales in the age of AI"
Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.
Listen to podcast

Podcast

Blog title card with title: "Hacking growth holistically"
Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic.
Listen to podcast

Prompt

Job change to org using competitive tech

Generate a warm outbound message based on a prospect starting a new job at an organization using competitive tech.

CRMSocialNews + events

Get prompt

Prompt

New user sign-up

Generate a warm outbound message based on a prospect signing up for your product.

Product

Get prompt

Prompt

Web visit to high-intent page

Generate a warm outbound message based on a prospect visiting a high-intent webpage.

Website

Get prompt

Prompt

Anonymous web visit from ICP account

Generate a warm outbound message based on an ICP account visiting your website.

Website

Get prompt

Video

AI-based prospecting: Use AI for account-level research and instantly craft compelling outbound

AI-based prospecting: Use AI for account-level research and instantly craft compelling outbound

Learn how to use RoomieAI to do person- and account-level...
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Blog post

How top SaaS companies build sales prospecting lists reps (and revenue leaders) love

Oct 28th, 2024·7min read
See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists.
Read post

Podcast

Blog title card with title: "Mastering the puzzle of the complex deal"
Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool.
Listen to podcast

Video

Unboxed: Turn deanonymized web visits into qualified meetings

Unboxed: Turn deanonymized web visits into qualified meetings

Join Florin Tatulea, Head of Sales Development at Common Room, as he shows you how to turn anonymous website...
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Podcast

Blog title card with title: "Scaling revenue: from PMF to IPO"
Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax.
Listen to podcast

Video

Prospector: Put signal-based prospecting on autopilot (demo)

Prospector: Put signal-based prospecting on autopilot (demo)

Find prospects based on any account-level signal.
Watch video

Video

Signal stack: Web visit + job listing keyword

Signal stack: Web visit + job listing keyword

See how you can combine two signals, like relevant website visits and open job listings, to prospect into the right people at target...
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Guide

GTM Partners at Common Room

GTM teams drive more revenue with Common Room and our GTM Partners show them how. This short takeaway outlines the shape, structure, and collaborative process behind our GTM Partners program. We hope to work together...
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Blog post

Run signal-based sales plays (Signal school: part 2)

Sep 24th, 2024·8min read
Learn how to run signal-based sales plays as part of your go-to-market motion.
Read post

Playbook

Blog post

AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen

Sep 10th, 2024·9min read
See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline generation, from...
Read post

Video

Create Slack surveys with more than one survey question

Create Slack surveys with more than one survey question

Go beyond an emoji responses and get substantive insights with multi-question Slack surveys. In this playbook, we’ll...
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Playbook

Blog post

Put signal-based prospecting on autopilot

Jul 25th, 2024·4min read
See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically.
Read post

Video

Community-qualified leads (CQLs): How to identify, track, and add CQLs to your CRM

Community-qualified leads (CQLs): How to identify, track, and add CQLs to your CRM

Follow this playbook to get more visibility into conversations happening...
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Podcast

Blog title card with title: "Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more"
Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach.
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Blog post

Introducing RoomieAI™: Generate more pipeline with generative AI

Jun 13th, 2024·10min read
See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting booked.
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Customer Story

30% more meetings per rep

“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."

  • Erica Anderson

    Erica Anderson

    CRO

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Customer Story

“From a marketing and sales perspective, Common Room has been indispensable. It's really a critical part of our pipeline.”

  • Tyler Wishnoff

    Tyler Wishnoff

    Senior Marketing Manager

Read full story

Blog post

Automate any action from any signal in HubSpot and Salesforce

May 23rd, 2024·4min read
Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two.
Read post

Playbook

Playbook

Playbook

Blog post

Pricing for everyone: introducing simplified pricing for every go-to-market team

Apr 23rd, 2024·4min read
See how Common Room's new pricing helps every go-to-market team—from small startups to large enterprises—tap into the power of customer...
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Blog post

Capture every signal, everywhere: introducing the new standard in intelligent go-to-market

Apr 11th, 2024·10min read
See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every first-,...
Read post

Blog post

How to run a signal-based selling strategy

Apr 2nd, 2024·8min read
Learn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works.
Read post

Signal Guide

Trial end approached

When someone’s free ride is coming to an end.

Product

Read signal guide

Signal Guide

Surge in layoffs

When a company is getting leaner.

News + eventsSocial

Read signal guide

Signal Guide

Region expansion

When a company moves into a new market.

News + eventsWebsiteSocial

Read signal guide

Signal Guide

Product activity after stagnant period

When someone comes back from vacation.

Product

Read signal guide

Signal Guide

Paid ceiling threshold approached

When someone needs to pony up.

Product

Read signal guide

Signal Guide

Negative media coverage

When a company gets pummeled in the press.

SocialNews + events

Read signal guide

Signal Guide

Merger or acquisition

When a company merges a product, team, or line of business.

News + eventsSocialWebsite

Read signal guide

Signal Guide

Integration disconnected

When a company signals there’s trouble in paradise.

Product

Read signal guide

Signal Guide

Gmail sign-up enrichment

When you separate the person from the email address.

Product

Read signal guide

Signal Guide

Earnings call/10-K release

When a company pulls back the curtain on its finances.

SocialNews + events

Read signal guide

Signal Guide

Capital raised/new funding secured

When a company gets an influx of cash.

SocialWebsiteNews + events

Read signal guide

Blog post

Deliver the right message at the right time with our Outreach integration

Mar 13th, 2024·5min read
Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably.
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Playbook

Playbook

Customer Story

26% of qualified leads

"Common Room gives us visibility into buyings signals to identify warm prospects and gain insights into accounts sales reps couldn’t see before."

  • Aisha Nins

    Aisha Nins

    GTM Program Manager

Read full story

Podcast

Blog title card with title: "PLG playbooks to run in 2024: top takeaways from StackBlitz"

PLG playbooks to run in 2024: top takeaways from StackBlitz

Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results.
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Blog post

Introducing Person360™: Connect with the person behind the signal

Feb 7th, 2024·7min read
See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it.
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Blog post

Winter 2024 product roundup: what's new at Common Room

Jan 31st, 2024·8min read
Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more.
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Playbook

Blog post

Lead prioritization (or a better way to separate the gold from the garbage)

Dec 20th, 2023·6min read
See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster.
Read post

Blog post

Sales efficiency: a guide to fixing your formula

Dec 11th, 2023·8min read
See what's interfering with your sales efficiency and learn how to fix your formula.
Read post

Blog post

Outbound prospecting: the good, the bad, and the ugly

Dec 4th, 2023·10min read
See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest.
Read post

Podcast

Blog title card with title: "Your customers are your cheat code: customer marketing tips from Apollo.io"

Your customers are your cheat code: customer marketing tips from Apollo.io

Learn how Apollo.io's Dan Cmejla cultivates customer advocacy and maximizes marketing impact across distribution points.
Read post

Blog post

The ROI of the dark funnel: what your hidden data is really worth

Nov 13th, 2023·6min read
See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close.
Read post

Playbook

Podcast

Blog title card with title: "Decoding the data behind community-building"

Decoding your community data: tips and tricks from Calendly

Learn how Jillian Bejtlich proves the impact of community by combining quantitative and qualitative business insights.
Read post

Video

GitHub prospecting: Identify who's active in your repo

GitHub prospecting: Identify who's active in your repo

In this video, we’ll show you how to use Common Room to pull back the veil on your GitHub community beyond the basic...
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Blog post

How to upgrade your product-led sales strategy

Oct 10th, 2023·8min read
Explore the ins and outs of product-led sales strategy and how to optimize your approach.
Read post

Blog post

Selling to developers: how to bring devs to the buying table

Oct 2nd, 2023·9min read
Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals.
Read post

Podcast

Blog title card with title: "Revolutionizing marketing ops: CRM, community & beyond"

Communication is everything: community best practices from Mike Rizzo

Learn how Mike Rizzo maximizes community impact by prioritizing communication with both members and internal teams.
Read post

Playbook

Blog post

How to solve the commercial open-source sales conundrum

Sep 12th, 2023·6min read
See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities.
Read post

Blog post

How to build a lead scoring model that actually works

Aug 31st, 2023·7min read
Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities.
Read post

Playbook

Video

Identify active ideal customers (your ICP) across digital communities

Identify active ideal customers (your ICP) across digital communities

Alert your team when an ideal customer profile (ICP) is active in the dark funnel. Buyers are...
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Playbook

Blog post

Sales velocity strategies: 3 that work and 3 that don't

Aug 8th, 2023·7min read
Dive deep into sales velocity strategies and separate what works from what doesn't.
Read post

Playbook

Playbook

Video

Cultivating community value for customer adoption with Douglas Hanna (Grafana Labs)

In this Uncommon Visionaries video, Douglas Hanna, COO at Grafana Labs, shares how the organization has found success as an open source...
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Blog post

Find, connect, convert: How Temporal used Common Room to build more pipeline at speed

Jul 5th, 2023·7min read
See how Temporal used Common Room to create more high-qualty sales pipeline faster.
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Video

Job change tracking: Know when customers, champions, and VIPs are making moves

Job change tracking: Know when customers, champions, and VIPs are making moves

Your next best customer is the one who already knows and loves your product. In...
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Video

Maximize your LinkedIn prospecting reply rates

Maximize your LinkedIn prospecting reply rates

Find high-fit prospects who are most likely to respond without all the manual effort. Follow along with this playbook to: Find the...
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Playbook

Playbook

Video

Uncover stages of the dark funnel

Uncover stages of the dark funnel

In this video, we'll show you how to shed light on the dark funnel. We'll start by connecting to dark social channels, defining funnel stages, and...
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Playbook

Blog post

Shed light on the dark funnel with Common Room

Apr 27th, 2023·8min read
Learn how Common Room uses digital engagment, CRM, and product usage data to transform your dark funnel into a powerful growth engine.
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Customer Story

"Common Room allows us to quickly see what our hundreds of thousands of members are talking about across all our channels and the sentiment of those conversations. We can identify trends across topics or dive into specific topics to get a better understanding of the prevalent conversations in the Webflow ecosystem."

  • Matthew Munger

    Matthew Munger

    Senior Product Expert

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Playbook

Playbook

Blog post

How Common Room uses AI and ML to enable organizations to optimize the end-to-end customer journey

Mar 20th, 2023·7min read
By using artificial intelligence and machine learning, Common Room enables organizations to optimize their...
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Blog post

Comparing Slack's free and paid plans

Feb 6th, 2023·12min read
For community managers with or considering a community on Slack. Explore the differences between Slack’s free vs. paid plans to determine which is best for your community.
Read post

Guide

Business Impact Report

More leads. Stronger pipeline. Higher retention. Faster support. Better NPS. Community impacts the business from the very beginning of the customer journey, often before a potential product user appears in a CRM. See real-life...
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Guide

Conversation starters with business stakeholders: Aligning community work with business outcomes

Looking for intersections between community work and business outcomes? Use this co-created community guide as your...
Read guide

Blog post

Should you build a community on Discord?

Dec 15th, 2022·9min read
An introduction to community management on Discord and factors to consider before you decide to build a community on the platform.
Read post

Blog post

The why behind large language models (LLMs) with Ashish Bansal

Nov 21st, 2022·6min read
Insights from Ashish Bansal on how to unlock peak performance from large-scale language models (LMMs) to fuel advanced natural language processing (NLP).
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Blog post

Product-led growth vs. community-led growth

Nov 3rd, 2022·12min read
An activated community can be a major driver of product-led success. So how do product-led growth and community-led growth compare?
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Guide

Community Growth Platform Evaluation Template

This document is intended to help you track community growth platform vendor evaluations. It outlines critical capabilities and considerations to keep in mind.
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Guide

Range Analysis: 2022 Developer Relations Compensation Report

Based on community request, we've added compensation ranges for applicable key findings which were previously shown as medians in our original 2022 Developer Relations...
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Blog post

How to Build a Thriving Open Source Community

Sep 13th, 2022·8min read
The success of Open Source projects almost always lies in the success of the communities building them. Here are five critical principles for building the best Open Source communities.
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Guide

Guide to Evaluating Community Growth Platforms

Download this free guide to learn how to choose a community growth platform that will help you activate and scale the impact of your users, developers, customers, and more.
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Blog post

How to choose Slack, Discord, or Discourse as your community channel?

Aug 18th, 2022·9min read
Our evaluation framework to identify the tradeoffs between these three popular channels AND help you decide which one is best for your community.
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Blog post

Devoted to DevRel: Devocate joins Common Room

Aug 10th, 2022·5min read
Today I’m excited to share that Devocate has become part of the Common Room family! All the developer relations insights, resources, and job opportunities that we’ve created together at...
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Blog post

The 2022 Developer Relations Compensation Report

Jul 28th, 2022·3min read
The 2022 Developer Relations Compensation Report, published by Common Room, highlights key data for DevRel and Developer Advocacy professionals as reported by 147 respondents in the...
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Blog post

Finding Product/Market Fit with Community: Announcing the General Availability of Common Room

Mar 31st, 2022·5min read
Today, in partnership with our incredible community—many of whom I am now honored to call customers—I get the privilege...
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Customer Story

"It’s really important for the Community, as it scales, to be present across multiple channels. We chose Common Room for the ability to see it all in one place and understand what’s happening across them all."

  • Anna Filippova

    Anna Filippova

    Senior Director of Data

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Customer Story

"Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers."

  • Joshua Zerkel

    Joshua Zerkel

    Head of Global Engagement Marketing

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Blog post

Building a DevRel Campaign: Discovery

Jan 8th, 2022·9min read
Learn how to deliver impactful DevRel campaigns that drive results and impress stakeholders.
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Blog post

Celebrating an Uncommon 2021

Dec 27th, 2021·4min read
As we sat down to reflect on the year that was 2021, we realized all of our highlights were made possible through the Uncommon community, both in what they've shared with each other and with us at Common Room. And if...
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Blog post

The Rise of the Community Leader - Meet Shawn Wang

Nov 18th, 2021·3min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their goals...
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Blog post

Uncommon Q&A: Tweeting with Sarah Guo, Investor at Greylock

Oct 21st, 2021·8min read
Common Room and its Uncommon team get to work with some stellar leaders in a number of spaces — community, SaaS, DevRel, and venture capital — and the more we learn from...
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Blog post

The Rise of the Community Leader - Meet Roseli Ilano

Oct 5th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

Gotta read 'em all: The Uncommon newsletter archive

Oct 1st, 2021·2min read
We've started the Uncommon newsletter archive so you can read, re-read, and share all of our past editions that highlight leaders, roles, and news in the community space.
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Blog post

The Rise of the Community Leader - Meet Jordan Scott

Sep 22nd, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

The Rise of the Community Leader - Meet Ronald Williams

Sep 2nd, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their...
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Blog post

The Rise of the Community Leader - Meet Tina Amper

Aug 19th, 2021·8min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. Their goals...
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Blog post

Uncommon Conversations: An Interview with Ale Murray at Confluent

Jul 26th, 2021·16min read
Ale Murray is the Global Community Manager at Confluent. She sat down for an Uncommon Conversation with Rebecca Marshburn, Head of Community at Common Room, to...
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Blog post

Building the Technology to Support Community-Driven Organizations

Jul 18th, 2021·10min read
Community is the heart of sustained success, and people in community-driven organizations are best poised for building the most valuable and enduring products and...
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Blog post

Uncommon Support: Community Inspired Giving

May 25th, 2021·2min read
Led by Uncommon, the community-driven program for community-driven people, the Uncommon Support fund donates to nonprofit organizations and causes inspired by Uncommon Conversations they've...
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Blog post

Where to Look for DevRel Jobs

Apr 26th, 2021·1min read
Looking for a role in DevRel? We've curated a list of places to search for career opportunities.
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Blog post

What is a developer champion?

Apr 8th, 2021·9min read
Learn how to identify, engage, and leverage developer champions for effective community growth and product enhancement.
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Blog post

Thoughts from the CEO | The ‘How’ Not the ‘What’: People Matter Most

Mar 31st, 2021·6min read
Common Room co-founder and CEO, Linda Lian, shared her thoughts on the day the company emerged from stealth. "The innovative software companies of today...
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Blog post

Leverage Your Developer Community to Deflect Support Requests

Nov 27th, 2020·4min read
Instead of leveraging community members to reply to support requests, you should leverage them to create content that deflects the need for support to begin with.
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Blog post

Where Do Developers Blog?

Oct 22nd, 2020·4min read
In most cases the non-developers are seeking data around where and how to target their developer audience. Developers are looking for ways to expand their voice and become a thought leader within their pillar of the tech...
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