Videos

Blog post

How top SaaS companies make account-level intent actionable for sales teams

Jan 14th, 2025·6min read
See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights.

Playbook

Customer Story

“Once our reps got their hands on Common Room, the response was unanimous: ‘Buy it, please.’ We started sourcing new opportunities right away based on product data, website visits, GitHub activity—you name it. The results were immediate.”

  • Jason Klumpp

    Jason Klumpp

    Director of Sales Development, Semgrep

Prompt

Surge in product activity

Generate a warm outbound message based on an account showing a surge in product activity.

Product

Prompt

Expansion into new region

Generate a warm outbound message based on a company expanding into a new region.

SocialWebsiteNews + events

Podcast

Blog title card with title: "Embrace change in modern go-to-market"

AI assistance, attribution traps, and more with Alton Wells

Blog post

Never miss an open-source signal with GitHub listening

Oct 31st, 2024·6min read
See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems.

Video

Web-based signal stacking: Stack web visits + product usage

Web-based signal stacking: Stack web visits + product usage

Learn how to build and automate an end-to-end workflow that triggers on signals like anonymous website visits...

Video

Rank & action your strongest buying signals: # of SDR job listings + high-score orgs

Rank & action your strongest buying signals: # of SDR job listings + high-score orgs

More of the same signal is often a strong buying signal in itself. With...

Video

Web-based signal stacking: Stack web visits + tech stack + job listing

Web-based signal stacking: Stack web visits + tech stack + job listing

Learn how to stack signals that give you the full picture of a prospect so you can send the...

Blog post

Plays that pay: how we deanonymize website activity to book more meetings

Oct 14th, 2024·8min read
See the plays Common Room uses to turn deanonymized website visits into sales pipeline.

Video

Signal stack: 10-K earnings + job change

Signal stack: 10-K earnings + job change

Immediately surface prospects who recently changed jobs and are looking to drive organizational impact aligned with their new company's...

Video

Hiring trends: Prospect based on job listings

Hiring trends: Prospect based on job listings

Learn how to use hiring trends as a signal to prospect into accounts with the right context, at the right time.

Blog post

Stack buying signals (Signal school: part 3)

Oct 7th, 2024·8min read
Learn how to stack buying signals to power your signal-based go-to-market strategy.

Podcast

Blog title card with title: "Human-centric prospecting in the AI age"

Revtech, signal tracking, and more with Sean Gentry

Podcast

Blog title card with title: "Post-mortem: Saad Khan on modern sales, signal stacking, and more"

Post-mortem: Saad Khan on modern sales, signal stacking, and more

Blog post

Better together: announcing the Common Room Action Partners Program

Sep 12th, 2024·8min read
See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy.

Playbook

Blog post

Prospect with priority: a new way to stack rank your signals

Aug 14th, 2024·7min read
See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them.

Blog post

Select the right buying signals (Signal school: part 1)

Jul 29th, 2024·7min read
Learn how to select the right buying signals for your signal-based go-to-market strategy.

Podcast

Blog title card with title: "Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more"

Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more

Blog post

Prospect from any LinkedIn post with our new Chrome extension

Jul 2nd, 2024·7min read
See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals.

Podcast

Blog title card with title: "From data to deals: top takeaways from Rosalyn Santa Elena"

From data to deals: top takeaways from Rosalyn Santa Elena

Playbook

Blog post

Deanonymize your website traffic at the person and account level

May 30th, 2024·6min read
Check out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level.

Playbook

Podcast

Blog title card with title: "The art and science of signal-based selling: top takeaways from Chris Walker"

The art and science of signal-based selling: top takeaways from Chris Walker

Blog post

150M job listings and 8M news signals at your fingertips (and refreshed daily)

May 9th, 2024·8min read
Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market.

Podcast

Blog title card with title: "How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle"

How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle

Blog post

Turn new jobs into new logos with job-change tracking

Apr 25th, 2024·6min read
Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention.

Blog post

Better together: announcing the Common Room Signal Partners Program

Apr 16th, 2024·11min read
See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM...

Blog post

Score leads and accounts using every signal

Apr 4th, 2024·5min read
Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter.

Blog post

Announcing Amanda Kleha as the newest addition to Common Room’s board of directors

Mar 26th, 2024·8min read
Learn why Amanda Kleha, former Chief Customer Officer at Figma and Vice President of Marketing & Sales at Zendesk, joined...

Signal Guide

Surge in product log-ins

When someone is sharing their log-in credentials.

Product

Signal Guide

Security/terms page activity

When someone starts doing some serious digging.

WebsiteProduct

Signal Guide

Product link share

When a company is sharing the love.

Product

Signal Guide

Positive media coverage

When a company gets lauded in the press.

News + eventsSocial

Signal Guide

New account sign-up

When someone raises their hand with a free trial.

Product

Signal Guide

Multiplayer product activity

When a company is collaborating in a corner of your product.

Product

Signal Guide

Job openings

When a company is growing headcount.

WebsiteSocialNews + events

Signal Guide

Ideal persona community join (owned)

When someone in your ICP joins your party.

Community

Signal Guide

Economic buyer activity

When a decision-maker enters the chat.

ProductSocialCommunityCRM

Signal Guide

Content consumption

When someone has eyes on your content.

WebsiteEmail

Podcast

Blog title card with title: "Love at first sale: top takeaways from Anthony Natoli"

Love at first sale: top takeaways from Anthony Natoli

Signal Guide

Integration page activity

When someone is window-shopping for power-ups.

ProductWebsite

Blog post

Power your GTM strategies with viral content monitoring

Mar 4th, 2024·3min read
Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries.

Blog post

5 ways to boost your outreach response rates

Feb 26th, 2024·7min read
See five ways to increase buyer responses and learn how to uncover person-level insights.

Playbook

Blog post

Winning modern buyers requires a person-first approach

Feb 8th, 2024·6min read
See what it takes to create stronger connections and win more business in the era of person-first sales.

Signal Guide

Surge in product usage

When a company is rapidly adopting your product.

Product

Blog post

Sales productivity: 3 ways to boost team output

Jan 24th, 2024·6min read
See what's dragging down sales productivity and learn how to boost your team output in three steps.

Blog post

5 sales efficiency killers (and how to stop them)

Jan 2nd, 2024·6min read
See which common sales efficiency killers are standing in your way and learn how to stop them.

Podcast

Blog title card with title: "Don’t forget the people behind the product: PLG best practices from Coda"

Don’t forget the people behind the product: PLG best practices from Coda

Podcast

Blog title card with title: "PLG is a data dance: product-led insights from SCS Cloud"

PLG is a data dance: product-led insights from SCS Cloud

Podcast

Blog title card with title: "Charting a new go-to-market course: upmarket intelligence from Lumen5"

Charting a new go-to-market course: upmarket intelligence from Lumen5

Playbook

Podcast

Blog title card with title: "Driving revenue from dark social"

Don’t be afraid of the dark: dark social insights from Chili Piper

Blog post

Yesterday, today, tomorrow: how Common Room powers the future of customer connection

Oct 26th, 2023·9min read
See how Common Room helps you tap into the modern customer journey with full visibility into identity, intent, and context.

Blog post

B2D marketing and selling: the best business-to-developer strategies

Oct 24th, 2023·9min read
See what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion.

Blog post

How dev-first companies tie top-of-funnel interest to bottom-of-funnel action

Oct 17th, 2023·7min read
Find out how dev-first companies measure the impact of community and prove return on investment using Common Room.

Blog post

Your sales team needs SQLs, not SQL

Oct 5th, 2023·6min read
See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy.

Playbook

Blog post

How dev-first companies streamline community to save time and stay proactive

Sep 19th, 2023·8min read
Find out how dev-first companies save time on community and focus on the most impactful work using Common Room.

Playbook

Blog post

The 2023 Developer Relations compensation & culture report

Aug 31st, 2023·5min read
The 2023 Developer Relations compensation & culture report, produced by Common Room, highlights the lived experiences of 136 Developer Relations professionals. It...

Guide

Read the 2023 Developer Relations compensation & culture report

The 2023 Developer Relations compensation & culture report, produced by Common Room, highlights the lived experiences of 136 Developer Relations...

Blog post

Customer experience strategy: why it's broken and how to fix it

Aug 21st, 2023·8min read
See what's standing in the way of customer experience strategy and how to wow your prospects and customers.

Blog post

See the big picture from the beginning: how to create a better community onboarding program

Aug 14th, 2023·11min read
Learn how to uplevel your community onboarding and avoid common onboarding errors.

Guide

Community metrics from A to Z: a glossary of community KPIs (and how to move them)

Learn which community metrics matter most and how to improve your performance.

Playbook

Blog post

Buyer intent data: a guide to finding the right data

Jul 25th, 2023·9min read
Learn the ins and outs of buyer intent—and why some intent signals are better than others.

Blog post

Pop quiz: what we learned from today's DevRel pros

Jul 17th, 2023·5min read
Curious how today's developer relations professionals work? Here are three takeaways from our DevRel quiz.

Podcast

Blog title card with title: "How to supercharge your sales funnel using Common Room"

How to supercharge your sales funnel using Common Room

Podcast

Blog title card with title: "How ClickHouse powers community and business performance using Common Room"

How ClickHouse powers DevRel and business performance using Common Room

Blog post

Find, connect, convert: How Temporal used Common Room to build more pipeline at speed

Jul 5th, 2023·7min read
See how Temporal used Common Room to create more high-qualty sales pipeline faster.

Blog post

How to build and grow a Slack community using Common Room

Jun 27th, 2023·13min read
Check out how we used Common Room to build and grow our Slack community.

Podcast

Blog title card with title: "Marketing moneyball: driving growth with fewer resources"

How New Relic uses marketing moneyball to move the needle

Playbook

Podcast

Blog title card with title: "Strategies and metrics to align community with the business"

How dbt Labs connects community to business impact

Playbook

Playbook

Playbook

Podcast

Blog title card with title: "How Vercel and Lavender master the modern buyer’s journey with community"

How Vercel and Lavender master the modern buyer’s journey with community

Playbook

Playbook

Customer Story

"Common Room allows us to quickly see what our hundreds of thousands of members are talking about across all our channels and the sentiment of those conversations. We can identify trends across topics or dive into specific topics to get a better understanding of the prevalent conversations in the Webflow ecosystem."

  • Matthew Munger

    Matthew Munger

    Senior Product Expert, Webflow

Playbook

Playbook

Blog post

How Common Room uses AI and ML to enable organizations to optimize the end-to-end customer journey

Mar 20th, 2023·7min read
By using artificial intelligence and machine learning, Common Room enables organizations to optimize...

Playbook

Blog post

How to build and hire a community team

Feb 27th, 2023·11min read
This post looks at the roles you need to fill for an effective community team. Also: tips for the hiring process and setting up new hires for success.

Blog post

Community best practices with HubSpot and Common Room: Manage your user journey

Feb 10th, 2023·4min read
In this webinar recap, you'll learn about community best practices and how HubSpot uses Common Room to communicate team impact,...

Blog post

Comparing Slack's free and paid plans for community management

Feb 6th, 2023·12min read
For community managers with or considering a community on Slack. Explore the differences between Slack’s free vs. paid plans to determine which is best for...

Blog post

Common Room + Hoopy: Delivering the best for DevRel communities

Feb 1st, 2023·4min read
Common Room is partnering with Hoopy to invest in new developer relations content that will help DevRel professionals learn from each other’s experiences...

Guide

Business Impact Report

More leads. Stronger pipeline. Higher retention. Faster support. Better NPS. Community impacts the business from the very beginning of the customer journey, often before a potential product user appears in a CRM. See...

Blog post

Assembling a strategy for community-led growth

Jan 11th, 2023·12min read
Strategies and tips for assembling a community-led growth strategy in your organization and a closer look at its core components.

Blog post

Uncommon Book Club 📚 Adrian Speyer and The Accidental Community Manager

Dec 28th, 2022·14min read
The Uncommon Book Club invites industry leaders and authors to share their expertise with community builders everywhere. We recently welcomed...

Blog post

Phases of community growth

Dec 21st, 2022·12min read
Understanding the community maturity curve is essential to building a strong community that delivers business results. Develop your growth strategy with this three-phase approach.

Blog post

Using metrics to understand community growth and business impact

Dec 8th, 2022·10min read
Measuring and demonstrating value with the right metrics can help you achieve your desired community growth and community-led growth metrics.

Guide

The ultimate guide to community-led growth

From integrating your CLG strategy with product-led growth to best practices and building a team, here’s everything you need to know about community-led growth.

Blog post

An overview of Discord’s community management features

Nov 16th, 2022·10min read
A look at Discord’s community management features, how they operate, and how yo can use them to enable better community engagement.

Blog post

Product-led growth vs. community-led growth

Nov 3rd, 2022·12min read
An activated community can be a major driver of product-led success. So how do product-led growth and community-led growth compare?

Guide

Social listening tools vs community growth platforms

Trying to decide whether a social listening tool or community growth platform is ideal for your needs? The best choice depends on who you are and what you’re looking to...

Guide

Community Growth Platform Evaluation Template

This document is intended to help you track community growth platform vendor evaluations. It outlines critical capabilities and considerations to keep in mind.

Blog post

Crafting memorable community events: A collaborative collection of ideas, advice, and best practices

Oct 18th, 2022·10min read
When you bring your community together, you want to deliver a memorable event that continues to...

Guide

GTM Leader's Guide to Community

Communities are a little like nuclear power plants. They take some time to set up, but they generate an incredible amount of energy through self-sustaining interactions which power up almost every part...

Guide

How to: Conversations about community metrics with your CxO

This free guide helps you quantify and communicate your community’s impact on the business at the leadership level—including metrics, stats, and terminology that...

Blog post

Common Room’s Data and AI pillars for building strong communities

Sep 20th, 2022·8min read
At Common Room, we firmly believe that data unlocks our platform’s truest potential for our customers and the communities they build, grow, and support....

Blog post

Understanding community-led growth

Sep 16th, 2022·12min read
Learn the fundamentals of community-led growth, its difference from product-led growth, and step-by-step tips on building a thriving community.

Blog post

Moving your community from Slack to Discord

Sep 7th, 2022·9min read
Is your community migrating to Discord? Here are some tips and checklists to guide you through a seamless and (hopefully) exciting transition, start to finish.

Blog post

Supercharge your Slack & Discord communities by integrating with Common Room

Aug 25th, 2022·5min read
Slack and Discord are among the most widely used platforms to manage online communities. To ultimately scale and drive business value,...

Guide

Guide to Evaluating Community Growth Platforms

Download this free guide to learn how to choose a community growth platform that will help you activate and scale the impact of your users, developers, customers, and more.

Blog post

Uncommon Conversations podcast: Deep talks with community & DevRel leaders

Aug 19th, 2022·3min read
Introducing Common Room's Uncommon community podcast: Community and DevRel leaders perform incredible feats to grow, engage, and support...

Blog post

Introducing Common Room Workflows: Build relationships at scale with automated community engagement

Aug 17th, 2022·5min read
Common Room Workflows enable community teams to automate how and when they engage their members....

Blog post

Understand your community activity with intelligently detected topics

Aug 11th, 2022·7min read
Common Room topics use AI-powered natural language processing to help you quickly and easily see what your community is talking about now, which...

Blog post

What is a Slack community?

Aug 3rd, 2022·7min read
Many brands have adopted Slack to build their online community of users, developers, customers, and more—and you can too. We'll show you how with tips to encourage fast, sustainable growth.

Blog post

Introducing impact points: Identify champions based on what matters most to your business

Jul 26th, 2022·5min read
Common Room's impact points provides you with a single, automatically calculated metric to find your most impactful...

Blog post

Empathy everywhere: Community impacts every team in an organization

Jul 6th, 2022·13min read
As a community and DevRel leader, you can empower your partner and stakeholder teams with direct insights into the most relevant aspects of community...

Blog post

How to prove the ROI of your community: A content collection

May 16th, 2022·4min read
As a community manager and leader, your job is both to build external community and to build internal community - a legion of stakeholders who understand that...

Blog post

Prove community ROI: Scale your community's impact and empower the business

May 5th, 2022·4min read
Activate and scale your community impact: Josh Grose, Common Room's Head of Growth, highlighted a few examples from customers who use...

Blog post

Uncommon Conversations: An Interview with Lenny Rachitsky, author of Lenny's Newsletter

Apr 21st, 2022·16min read
Lenny Rachitsky, creator and author of Lenny's Newsletter and the "Friends of Lenny's Newsletter" community, chatted...

Blog post

Common Room helps Temporal deepen relationships with community members and their organizations

Mar 28th, 2022·8min read
See how Temporal used Common Room to build stronger relationships with customers and inform sales strategy.

Blog post

Four tips for building a stronger community events program that works for you

Mar 15th, 2022·5min read
Imply shares four tips for building a stronger community events program with insights from Common Room.

Blog post

Building Your Community Technology Stack to Ensure Enduring Community Investment

Feb 11th, 2022·8min read
At Common Room we’re serving over 2 million community members and have unique insight into how organizations successfully build...

Blog post

Uncommon Conversations: An Interview with Evan Hamilton, Community Manager at Reddit

Feb 7th, 2022·30min read
Evan Hamilton, community director at Reddit and community consultant at large, sat down with Uncommon to share some of the...

Customer Story

"Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers."

  • Joshua Zerkel

    Joshua Zerkel

    Head of Global Engagement Marketing, Asana

Blog post

Uncommon Conversations: An Interview with Richard Millington, Founder at FeverBee

Jan 27th, 2022·24min read
Richard Millington, community consultant, founder at FeverBee, and three-time author, talks with Common Room's Head of Community...

Blog post

The secrets to onboarding new open source contributors

Jan 7th, 2022·1min read
Maintainers of open source projects often struggle with recruiting volunteers to work on non-code aspects of a project, such as documentation, community management, and...

Blog post

Celebrating an Uncommon 2021

Dec 27th, 2021·4min read
As we sat down to reflect on the year that was 2021, we realized all of our highlights were made possible through the Uncommon community, both in what they've shared with each other and with us at Common...

Blog post

Building a nurture program

Dec 3rd, 2021·6min read
Take these four steps to build your own nurture program, including establishing a program's purpose, setting acceptance criteria and building the application process, and communicating member expectations and...

Blog post

How to Host Your Own Twitter Q&A

Nov 19th, 2021·6min read
We love Twitter Q&As. They make it easy for a lot of community members (and even folks you’ve never interacted with) to follow along or join the conversation as it’s happening. And because they're so...

Blog post

Community Is Long-Term: Technical Considerations for Evaluating your Community Stack

Nov 18th, 2021·8min read
CTO and co-founder of Common Room, Viraj Mody, discusses technical considerations for evaluating your community...

Blog post

Uncommon Conversations: An Interview with Sandi Lin, Skilljar CEO and Co-Founder

Nov 16th, 2021·15min read
Sandi Lin, co-founder and CEO at Skilljar, talked with Uncommon about the importance of customer education. In her words,...

Blog post

Fast Forward: How COVID Accelerated our Developer Advocacy into the Future

Nov 15th, 2021·2min read
John Rae-Grant, Vice President, Product Management and Developer Relations at DataStax, shares key lessons he learned when his developer...

Blog post

The Broken See-Saw: Work-Life Balance in a Community Manager’s World

Nov 15th, 2021·1min read
The work of community managers focuses on putting others first, which can lead to burnout, exhaustion, and lack of balance. Holly Firestone, Vice...

Blog post

Building a Community Roadmap - Lessons from Erica Kuhl & Brian Oblinger

Nov 12th, 2021·1min read
Wondering what the right way is to sit down and build your community roadmap? The bad news is there's no single right way — just like every...

Blog post

Get to know the Community Launch Guide

Nov 12th, 2021·1min read
Launching a community is no small feat. Without a plan, you won't get buy-in, and with no buy-in, the success of your community is already in flux. Fortunately, the community space has some...

Blog post

Uncommon Conversations: An Interview with Erica Kuhl, CEO & Strategic Community Consultant

Oct 27th, 2021·14min read
Community consultant Erica Kuhl sat down for an Uncommon Conversation with the team at Common Room to talk about...

Blog post

The Rise of the Community Leader - Meet Alina Din

Oct 13th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

The Rise of the Community Leader - Meet Roseli Ilano

Oct 5th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

Writing a Stellar Developer Bio Is Easier Than You’d Think

Oct 1st, 2021·4min read
Are you nervous about writing about yourself? Hey, it happens to the best of us. Never fear. We have some tips to help you write a stellar developer bio.

Blog post

The Rise of the Community Leader - Meet Steph Nakano

Sep 27th, 2021·12min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

Community-Driven Product Development - Overview and Trends

Sep 22nd, 2021·4min read
We're collaborating on a six part educational series with Mark Tan, Director of Product and Community at Wyze. We'll discuss trends and takeaways when it comes to...

Blog post

The Rise of the Community Leader - Meet Ronald Williams

Sep 2nd, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...

Blog post

Uncommon Conversations: An Interview with Mary O'Carroll, CCO at Ironclad

Aug 20th, 2021·21min read
Mary O'Carroll, Chief Community Officer at Ironclad, sat down for an Uncommon Conversation to talk about building Ironclad's community V2,...

Blog post

The Rise of the Community Leader - Meet Jelena Zanko

Aug 11th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

How to Launch Your First Community Channel

Jul 29th, 2021·8min read
We've created this how-to guide to help you successfully launch your community channel by walking you through the key buckets of operational tasks: 1/ people, 2/ entry process, 3/...

Blog post

Uncommon Conversations: An Interview with Shahed Khan at Loom

Jul 25th, 2021·11min read
Shahed Khan, co-founder of Loom, discusses the importance of building with and for a product's user community from the very beginning, and how valuing...

Blog post

Building the Technology to Support Community-Driven Organizations

Jul 18th, 2021·10min read
Community is the heart of sustained success, and people in community-driven organizations are best poised for building the most valuable and enduring...

Blog post

Choosing Slack: Our Top Priorities for Opening Uncommon's First Owned Community Channel

Jul 7th, 2021·11min read
Why we chose Slack as Uncommon's first owned community channel: 1. Common Room customers use it and like it, 2. It...

Blog post

Uncommon Support: Community Inspired Giving

May 25th, 2021·2min read
Led by Uncommon, the community-driven program for community-driven people, the Uncommon Support fund donates to nonprofit organizations and causes inspired by Uncommon Conversations...

Blog post

Where to Look for DevRel Jobs

Apr 26th, 2021·1min read
Looking for a role in DevRel? We've curated a list of places to search for career opportunities.

Blog post

What is a developer champion?

Apr 8th, 2021·9min read
Learn how to identify, engage, and leverage developer champions for effective community growth and product enhancement.

Blog post

Thoughts from the CEO | The ‘How’ Not the ‘What’: People Matter Most

Mar 31st, 2021·6min read
Common Room co-founder and CEO, Linda Lian, shared her thoughts on the day the company emerged from stealth. "The innovative software companies of...

Blog post

Leverage Your Developer Community to Deflect Support Requests

Nov 27th, 2020·4min read
Instead of leveraging community members to reply to support requests, you should leverage them to create content that deflects the need for support to begin...

Blog post

Where Do Developers Blog?

Oct 22nd, 2020·4min read
In most cases the non-developers are seeking data around where and how to target their developer audience. Developers are looking for ways to expand their voice and become a thought leader within their pillar of...

Podcast

Blog title card with title: "Leading sales in the age of AI"

HubSpot’s Kimberly Dieter on leading sales in the age of AI

Podcast

Blog title card with title: "Hacking growth holistically"

Developer marketing, AI demand, and more with Nino Medina

Prompt

Job change to org using competitive tech

Generate a warm outbound message based on a prospect starting a new job at an organization using competitive tech.

CRMSocialNews + events

Prompt

New user sign-up

Generate a warm outbound message based on a prospect signing up for your product.

Product

Prompt

Web visit to high-intent page

Generate a warm outbound message based on a prospect visiting a high-intent webpage.

Website

Prompt

Anonymous web visit from ICP account

Generate a warm outbound message based on an ICP account visiting your website.

Website

Video

AI-based prospecting: Use AI for account-level research and instantly craft compelling outbound

AI-based prospecting: Use AI for account-level research and instantly craft compelling outbound

Learn how to use RoomieAI to do person- and account-level...

Blog post

How top SaaS companies build sales prospecting lists reps (and revenue leaders) love

Oct 28th, 2024·7min read
See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists.

Podcast

Blog title card with title: "Mastering the puzzle of the complex deal"

Account planning, inbox zero, and more with Eleanor Dorfman

Video

Unboxed: Turn deanonymized web visits into qualified meetings

Unboxed: Turn deanonymized web visits into qualified meetings

Join Florin Tatulea, Head of Sales Development at Common Room, as he shows you how to turn anonymous website...

Podcast

Blog title card with title: "Scaling revenue: from PMF to IPO"

GTM alignment, customer context, and more with Heath Barnett

Video

Prospector: Put signal-based prospecting on autopilot (demo)

Prospector: Put signal-based prospecting on autopilot (demo)

Find prospects based on any account-level signal.

Video

Signal stack: Web visit + job listing keyword

Signal stack: Web visit + job listing keyword

See how you can combine two signals, like relevant website visits and open job listings, to prospect into the right people at target...

Guide

GTM Partners at Common Room

GTM teams drive more revenue with Common Room and our GTM Partners show them how. This short takeaway outlines the shape, structure, and collaborative process behind our GTM Partners program. We hope to work...

Blog post

Run signal-based sales plays (Signal school: part 2)

Sep 24th, 2024·8min read
Learn how to run signal-based sales plays as part of your go-to-market motion.

Playbook

Blog post

AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen

Sep 10th, 2024·9min read
See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline...

Video

Create Slack surveys with more than one survey question

Create Slack surveys with more than one survey question

Go beyond an emoji responses and get substantive insights with multi-question Slack surveys. In this playbook, we’ll...

Playbook

Blog post

Put signal-based prospecting on autopilot

Jul 25th, 2024·4min read
See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically.

Video

Community-qualified leads (CQLs): How to identify, track, and add CQLs to your CRM

Community-qualified leads (CQLs): How to identify, track, and add CQLs to your CRM

Follow this playbook to get more visibility into conversations happening...

Podcast

Blog title card with title: "Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more"

Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more

Blog post

Introducing RoomieAI™: Generate more pipeline with generative AI

Jun 13th, 2024·10min read
See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting...

Customer Story

“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We’re excited to keep building plays around all the signals now at our fingertips.”

  • Erica Anderson

    Erica Anderson

    CRO, Notion

Customer Story

“From a marketing and sales perspective, Common Room has been indispensable. It's really a critical part of our pipeline.”

  • Tyler Wishnoff

    Tyler Wishnoff

    Senior Marketing Manager, CelerData

Blog post

Automate any action from any signal in HubSpot and Salesforce

May 23rd, 2024·4min read
Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two.

Playbook

Playbook

Playbook

Blog post

Pricing for everyone: introducing simplified pricing for every go-to-market team

Apr 23rd, 2024·4min read
See how Common Room's new pricing helps every go-to-market team—from small startups to large enterprises—tap into the power of...

Blog post

Capture every signal, everywhere: introducing the new standard in intelligent go-to-market

Apr 11th, 2024·10min read
See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every...

Blog post

How to run a signal-based selling strategy

Apr 2nd, 2024·8min read
Learn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works.

Signal Guide

Trial end approached

When someone’s free ride is coming to an end.

Product

Signal Guide

Surge in layoffs

When a company is getting leaner.

News + eventsSocial

Signal Guide

Region expansion

When a company moves into a new market.

News + eventsWebsiteSocial

Signal Guide

Product activity after stagnant period

When someone comes back from vacation.

Product

Signal Guide

Paid ceiling threshold approached

When someone needs to pony up.

Product

Signal Guide

Negative media coverage

When a company gets pummeled in the press.

SocialNews + events

Signal Guide

Merger or acquisition

When a company merges a product, team, or line of business.

News + eventsSocialWebsite

Signal Guide

Integration disconnected

When a company signals there’s trouble in paradise.

Product

Signal Guide

Gmail sign-up enrichment

When you separate the person from the email address.

Product

Signal Guide

Earnings call/10-K release

When a company pulls back the curtain on its finances.

SocialNews + events

Signal Guide

Capital raised/new funding secured

When a company gets an influx of cash.

SocialWebsiteNews + events

Blog post

Deliver the right message at the right time with our Outreach integration

Mar 13th, 2024·5min read
Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably.

Playbook

Playbook

Customer Story

"Common Room gave us visibility into multiple signals to identify new, relevant stakeholders—as well as their activity across several platforms—to target new leads and gain insights into accounts sales reps couldn’t see before. We made Common Room the hub for all the signals that would point to an ideal customer profile."

  • Aisha Nins

    Aisha Nins

    GTM Program Manager, Apollo GraphQL

Podcast

Blog title card with title: "PLG playbooks to run in 2024: top takeaways from StackBlitz"

PLG playbooks to run in 2024: top takeaways from StackBlitz

Blog post

Introducing Person360™: Connect with the person behind the signal

Feb 7th, 2024·7min read
See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind...

Blog post

Winter 2024 product roundup: what's new at Common Room

Jan 31st, 2024·8min read
Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more.

Playbook

Blog post

Lead prioritization (or a better way to separate the gold from the garbage)

Dec 20th, 2023·6min read
See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster.

Blog post

Sales efficiency: a guide to fixing your formula

Dec 11th, 2023·8min read
See what's interfering with your sales efficiency and learn how to fix your formula.

Blog post

Outbound prospecting: the good, the bad, and the ugly

Dec 4th, 2023·10min read
See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest.

Podcast

Blog title card with title: "Your customers are your cheat code: customer marketing tips from Apollo.io"

Your customers are your cheat code: customer marketing tips from Apollo.io

Blog post

The ROI of the dark funnel: what your hidden data is really worth

Nov 13th, 2023·6min read
See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close.

Playbook

Podcast

Blog title card with title: "Decoding the data behind community-building"

Decoding your community data: tips and tricks from Calendly

Video

GitHub prospecting: Identify who's active in your repo

GitHub prospecting: Identify who's active in your repo

In this video, we’ll show you how to use Common Room to pull back the veil on your GitHub community beyond the basic...

Blog post

How to upgrade your product-led sales strategy

Oct 10th, 2023·8min read
Explore the ins and outs of product-led sales strategy and how to optimize your approach.

Blog post

Selling to developers: how to bring devs to the buying table

Oct 2nd, 2023·9min read
Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals.

Podcast

Blog title card with title: "Revolutionizing marketing ops: CRM, community & beyond"

Communication is everything: community best practices from Mike Rizzo

Playbook

Blog post

How to solve the commercial open-source sales conundrum

Sep 12th, 2023·6min read
See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities.

Blog post

How to build a lead scoring model that actually works

Aug 31st, 2023·7min read
Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities.

Playbook

Video

Identify active ideal customers (your ICP) across digital communities

Identify active ideal customers (your ICP) across digital communities

Alert your team when an ideal customer profile (ICP) is active in the dark funnel. Buyers are...

Playbook

Blog post

Sales velocity strategies: 3 that work and 3 that don't

Aug 8th, 2023·7min read
Dive deep into sales velocity strategies and separate what works from what doesn't.

Podcast

Blog title card with title: "Putting the "G" in PLG"

What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal

Playbook

Blog post

Community plus sales, not community vs. sales: How we work together at Common Room

Jul 14th, 2023·14min read
See how we view the partnership between community and sales at Common Room.

Customer Story

"Common Room brings data to the question of go-to-market impact. We're able to show how our programs have engaged over half of our closed pipeline while also speeding up deal time to close by 40%."

  • Allie Beazell

    Allie Beazell

    Marketing Chief of Staff, Census

Customer Story

"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."

  • Tim Hughes

    Tim Hughes

    VP of Sales, Temporal

Guide

How to build (and sell) products that users love—faster | Collision 2023

In this Collision session replay, Common Room CEO Linda Lian, Nylas CTO Christine Spang, and Madrona Ventures Managing Director Hope Cochran...

Video

Job change tracking: Know when customers, champions, and VIPs are making moves

Job change tracking: Know when customers, champions, and VIPs are making moves

Your next best customer is the one who already knows and loves your product. In...

Blog post

How modern GTM teams work smarter (not harder) to hit their numbers

Jun 21st, 2023·8min read
Find out how modern GTM teams achieve sales efficiency using Common Room.

Podcast

Blog title card with title: "Community without compromise: Strategies for keeping digital relationships personal at enterprise scale"

How Intel, Qualtrics, and SAP engage and expand user communities

Blog post

Why Gartner thinks you should take modern buying signals seriously

Jun 5th, 2023·6min read
Learn why Gartner thinks you should start paying attention to intent, product, and community data.

Blog post

Myers–Briggs for developer relations: 3 key insights for the modern DevRel role

May 31st, 2023·6min read
Searching for DevRel roles or building a DevRel team? Here are three takeaways from the DevRel job titles and career progression...

Playbook

Video

Uncover stages of the dark funnel

Uncover stages of the dark funnel

In this video, we'll show you how to shed light on the dark funnel. We'll start by connecting to dark social channels, defining funnel stages, and...

Blog post

Beyond the hype: 5 lessons we learned building product with OpenAI

May 16th, 2023·8min read
Using AI for product development? Here are five learnings to help you do it smarter, faster, and cheaper.

Playbook

Blog post

How to 10x your community without losing sight of your North Star

Apr 17th, 2023·9min read
Stephanie Grice of Atlassian shares how to grow your community, the importance of having a North Star, and why Common Room is critical to securing...

Playbook

Playbook

Playbook

Blog post

Using the Community Flywheel to scale your user community

Mar 14th, 2023·7min read
Mark Birch, an AWS Global Startup Advocate, discusses the Community Flywheel framework—which consists of content, events, and connections—that can help scale a...

Blog post

How to build a community operations team

Mar 6th, 2023·12min read
A look at the qualities of a great community operations manager, how to hire for the role (or roles), and how to set your team up for success.

Guide

The ultimate guide to developer experience

Learn the essential elements needed to build a stellar developer experience, why it matters, how to show the impact of DX and DevRel on the business, and the important role community can...

Blog post

What your community metrics and analytics are telling you

Feb 9th, 2023·13min read
Analytics are key to implementing a community strategy. Here’s how to identify which metrics matter most, understand their impact, and report outcomes to...

Blog post

The soft skills every community manager needs

Feb 3rd, 2023·7min read
Building a community requires a full spectrum of skills, and soft skills should not be overlooked. Here are the most important ones and why they matter.

Guide

The ultimate guide to community growth

Learn the foundational elements of community growth, how it can benefit your business, best practices and metrics for getting started, and how an intelligent community growth platform can...

Blog post

How to measure community engagement

Jan 14th, 2023·6min read
Methods for measuring community engagement, plus a checklist of essential community metrics.

Blog post

Building Open Source Communities: Lessons from Temporal's Dev Advocate Rain Leander

Jan 5th, 2023·9min read
Community is an integral part of any open source project. This post highlights ways to build healthy, enduring open source...

Guide

Conversation starters with business stakeholders: Aligning community work with business outcomes

Looking for intersections between community work and business outcomes? Use this co-created community...

Blog post

Should you build a community on Discord?

Dec 15th, 2022·9min read
An introduction to community management on Discord and factors to consider before you decide to build a community on the platform.

Blog post

Community of practice vs. community of product

Nov 29th, 2022·8min read
An explainer for the two primary types of communities you should understand as you embark on building: a community of practice and a community of product.

Blog post

The why behind large language models (LLMs) with Ashish Bansal

Nov 21st, 2022·6min read
Insights from Ashish Bansal on how to unlock peak performance from large-scale language models (LMMs) to fuel advanced natural language processing (NLP).

Blog post

Using Discord for community management

Nov 15th, 2022·9min read
A look at Discord: how community leaders use it for building community and tips for engagement as well as how to track your progress with the platform.

Guide

360: The Community–Led Growth Report

See benchmarks, insights, and actionable next steps for building better communities based on 141 communities at various stages of longevity, maturity, and growth across product-led growth,...

Blog post

Criteria for evaluating community growth platforms

Oct 25th, 2022·9min read
The right community growth platform is crucial for community program success. The second in the series, this article outlines the criteria for choosing a solution that will...

Blog post

What is developer experience?

Oct 20th, 2022·7min read
An introduction to developer experience and how it can affect your entire product team. Plus, tips for creating the best possible developer experience.

Blog post

What is intelligent community growth?

Oct 17th, 2022·8min read
Intelligent community growth is the application of AI to help organizations build and nurture their community, which in turn enables community-led growth.

Guide

Range Analysis: 2022 Developer Relations Compensation Report

Based on community request, we've added compensation ranges for applicable key findings which were previously shown as medians in our original 2022 Developer...

Video

Asana & Common Room: Use Data to Tie Community Work to Business Impact | CMX Thrive

Community and data leaders from Asana and Common Room discuss a data-driven...

Blog post

10 lessons from 1 year as a community manager: Learnings from Max Pete

Sep 19th, 2022·6min read
Max Pete, Community and Customer Support Lead at SuperHi, dives deep into the top 10 lessons he learned from 1 year as a professional community...

Blog post

How to Build a Thriving Open Source Community

Sep 13th, 2022·8min read
The success of Open Source projects almost always lies in the success of the communities building them. Here are five critical principles for building the best Open Source...

Blog post

Should you build a community on Slack?

Sep 1st, 2022·9min read
Building a community on Slack is a great way to bring your customers, users, prospects, and fans together, build your brand, and deliver better products and experiences. Does the platform suit...

Blog post

Why you should build a B2B community for your customers

Aug 23rd, 2022·5min read
Activating the power of your B2B online community will help you to better understand your users, amplify marketing efforts, and build better products.

Guide

DevRel Campaign Strategy Template

This document is intended to help you outline then drive a successful DevRel campaign forward. Pros we talk to find the most success when they do their due diligence and layout their campaigns. We...

Blog post

How to choose Slack, Discord, or Discourse as your community channel?

Aug 18th, 2022·9min read
Our evaluation framework to identify the tradeoffs between these three popular channels AND help you decide which one is best for your community.

Blog post

How to use Slack DMs to engage your community

Aug 17th, 2022·7min read
Check out SuperHi’s four tips for how to use direct messages in Slack to keep your community engaged.

Blog post

Devoted to DevRel: Devocate joins Common Room

Aug 10th, 2022·5min read
Today I’m excited to share that Devocate has become part of the Common Room family! All the developer relations insights, resources, and job opportunities that we’ve created together...

Blog post

Building a Career Out of Artificial Intelligence with Vijay Krishnan, Co-founder & CTO at Turing

Aug 2nd, 2022·5min read
As part of our Data Brown Bag series at Common Room, we were excited to host Vijay Krishnan, AI expert...

Blog post

B2B Community Building: A Guide for Executives

Jul 20th, 2022·13min read
By understanding the real value of online communities, organizations can better build their marketing and CX strategies to deliver stronger business outcomes.

Blog post

Human Relationships Change Everything: Building the Future of Community-Led Growth

May 30th, 2022·9min read
Common Room's core investment areas that will enable community-led organizations to grow happier customers, measure outcomes,...

Blog post

How to scale your community: A content collection

May 10th, 2022·4min read
To continue reaching the right folks, finding and welcoming new, and more, voices and experiences in conversations, and demonstrating the impact of the community on their...

Blog post

Uncommon Book Club 📚 Richard Millington and Build Your Community

May 4th, 2022·14min read
The Uncommon Book Club is a gathering place for community builders to learn from community authors. Richard Millington joined us to discuss...

Blog post

Intro to Common Room and Best Practices with Webflow

Apr 14th, 2022·3min read
Learn how Webflow uses Common Room to power their community in this product webinar.

Blog post

DEI in your community: It’s more about contribution than attendance

Mar 23rd, 2022·6min read
Community consultant Jephtah Abu partnered with Common Room's Uncommon community to share the 'why' and four simple 'hows' for creating more...

Customer Story

"I’m very data-driven, and when it comes to customer intelligence and workflows, I’ve never seen anyone do it as comprehensively or as elegantly as Common Room. Nothing else in the market comes close."

  • Jared Jones

    Jared Jones

    Head of Ecosystem, Moov

Blog post

How to Host Your Own Twitter Spaces Events: 3 Key Lessons

Feb 11th, 2022·8min read
A step-by-step guide for bringing your community together on Twitter Spaces—including preparing, scheduling, promoting, recording, and downloading your Twitter...

Blog post

Your First 30 Days in a New DevRel Role

Feb 6th, 2022·6min read
Your first 30 days in a new DevRel role will vary company to company, but there are some standard steps you can take to set yourself up for success. Use this week-by-week DevRel discovery...

Blog post

How to Scale Your DevRel Team

Feb 1st, 2022·4min read
Every organization has different needs and different goals, and DevRel teams need to adapt and understand how to best serve their developer audience across many different specialties and skillsets.

Blog post

Introducing Segments: A new way to nurture and manage your community

Jan 20th, 2022·3min read
Segments is a new feature in Common Room designed to help you easily and efficiently create member cohorts to manage programs and track updates...

Blog post

Executive Tips for Finding Success With Your First DevRel Hire

Jan 2nd, 2022·5min read
Many startups fail with their first Developer Advocate hire. This leads to great DevRel candidates feeling imposter syndrome and eventually returning to...

Blog post

The Importance of Empathy

Dec 27th, 2021·8min read
The Head of Community at Common Room reflects on her conversations with community leaders across 2021 and what lessons they taught her about the importance of empathy.

Blog post

Reflecting on a Year: Community Isn’t a Place. It’s How.

Nov 30th, 2021·8min read
Community is more than a place. It's how. Across Common Room's customers, we are now serving over 2 million community members. We also launched our new website—it...

Blog post

Uncommon Book Club 📚 David Spinks and The Business of Belonging

Nov 19th, 2021·13min read
Welcome to the Uncommon Book Club - a gathering place to learn from community authors. For our inaugural event, David Spinks joined us to discuss his...

Blog post

Uncommon Q&A: Tweeting with David Spinks

Nov 17th, 2021·6min read
At Common Room and Uncommon, we enjoy celebrating and learning from inspiring community leaders. We held a Twitter Q&A with David Spinks, including questions submitted by the Uncommon...

Blog post

What is a Developer Advocate?

Nov 15th, 2021·1min read
Karl Hughes, Founder and CEO of Draft.dev, spoke with six different Developer Advocates to answer the question "What is a Developer Advocate, really?" Through his interviews, he covers what it's like being...

Blog post

Developer Communities: How & where to engage with developers

Nov 15th, 2021·1min read
SlashData and Stack Overflow share about how and where to engage with developer communities based on results from their latest global surveys. They cover where...

Blog post

An Exponential Framework to Evolve How Community Scales Your Impact and Outcomes

Nov 15th, 2021·1min read
"Instead of using your expertise to solve things for others, use your credibility to attract and engage a group to achieve...

Blog post

What is a DAO and why does it matter to community managers?

Nov 12th, 2021·1min read
In this 10-minute video, the Community Coach, who also goes by Carmen, demystifies DAOs, or Decentralized Autonomous Organizations. What's a DAO? As she...

Blog post

5 Krunchy questions with Mary Thengvall: Creating content for a technical community

Nov 10th, 2021·1min read
Creating and sharing content is an integral part of any Developer Relations professional's job. But how do you know what kind...

Blog post

Community-Driven Product Development - Rally Your Early Adopters

Oct 22nd, 2021·6min read
We hosted a six part educational series with Mark Tan, Director of Product and Community at Wyze, where we discussed trends and takeaways when it comes...

Blog post

Building Safe and Inclusive Communities: Discord Verification

Oct 12th, 2021·3min read
Common Room released a Discord verification bot to help customers migrate their communities to Discord in a way that builds a safe and inclusive space for...

Blog post

The Rise of the Community Leader - Meet Tasneem Muchhala

Oct 5th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...

Blog post

Gotta read 'em all: The Uncommon newsletter archive

Oct 1st, 2021·2min read
We've started the Uncommon newsletter archive so you can read, re-read, and share all of our past editions that highlight leaders, roles, and news in the community space.

Blog post

The Rise of the Community Leader - Meet Jenny Weigle

Sep 27th, 2021·4min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

Developer Advocacy as a Career Path

Sep 22nd, 2021·4min read
Developer advocacy can be a very fulfilling career path for those who are passionate about mentoring and educating their peers.

Blog post

The Rise of the Community Leader - Meet Willa Tellekson-Flash

Sep 1st, 2021·6min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...

Blog post

The Rise of the Community Leader - Meet Tina Amper

Aug 19th, 2021·8min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

The Rise of the Community Leader - Meet Scott Baldwin

Aug 5th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...

Blog post

Uncommon Conversations: An Interview with Ale Murray at Confluent

Jul 26th, 2021·16min read
Ale Murray is the Global Community Manager at Confluent. She sat down for an Uncommon Conversation with Rebecca Marshburn, Head of Community at Common...

Blog post

The Path to Community is Diverse: See How our Roomies Got There

Jul 22nd, 2021·3min read
Community is more relevant than ever, and we’re seeing rapid growth in community manager roles. While building Common Room and Uncommon, I’ve had the...

Blog post

How to Make a Great First Impression on Slack

Jul 7th, 2021·2min read
A guide for Uncommon community members to make a great first impression on Slack.

Blog post

Uncommon Conversations: An Interview with Joshua Zerkel at Asana

Jun 24th, 2021·11min read
Joshua Zerkel, Head of Global Engagement Marketing (Community + Lifecycle) at Asana, talked with Uncommon about some key ideas for building community:...

Blog post

How to Build Trust and Create Developer Superfans

May 12th, 2021·7min read
Building trust with an untrusting audience can be a challenge. Unfortuantely for DevRel pros, developers can often fall into this category. These tips from the TV show Ted...

Blog post

Customer Trust First: Common Room is SOC2 Compliant

Apr 15th, 2021·3min read
We're glad to share that as of April 15, 2021, Common Room is SOC2 compliant. For us at Common Room, earning and maintaining the foundational trust of our customers is the...

Blog post

From GeekWire: Common Room's product, customers, and team

Apr 1st, 2021·1min read
Managing editor at GeekWire, Taylor Soper, covers Common Room's emergence from stealth, pilot customers, and founding team.

Blog post

Why Your New Software Needs a Developer Community Before Marketing

Jan 18th, 2021·3min read
The reason to gain the support of developers first, is to improve your product before regular users get the opportunity to break it. They’re also...

Blog post

How to define an ICP for developers

Nov 20th, 2020·10min read
Define and create developer ICPs based on what motivates them for a successful DevRel program.

Blog post

Open Source vs. Enterprise Developers

Oct 14th, 2020·4min read
What is the difference between open source and enterprise developers? Are they always just one or the other? Why are they different? How does the open source ecosystem work? These are...

Blog post

Scale AI-powered pipeline with Common Room reporting

Dec 17th, 2024·6min read
See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance.

Blog post

How PLS pioneers turn product signals into revenue

Dec 5th, 2024·7min read
See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals.

Prompt

Economic buyer job change

Generate a warm outbound message based on an economic buyer starting a new job.

CRMSocialNews + events

Prompt

Open job listing for specific role or skillset

Generate a warm outbound message based on a company's job listing.

SocialWebsiteNews + events

Prompt

Known web visit from ideal persona

Generate a warm outbound message based on an ideal persona visiting your website.

Website

Blog post

How COSS leaders turn open-source signals into revenue

Nov 5th, 2024·7min read
See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals.

Playbook

Video

RoomieAI: Instantly draft relevant outreach based on prospect signals

RoomieAI: Instantly draft relevant outreach based on prospect signals

Learn how to use RoomieAI to draft prospect-relevant outreach based on title, role, behavior,...

Playbook

Podcast

Blog title card with title: "Future-proof your sales career"

Exec cold calls, business acumen, and more with Michael Sharp

Video

Job change signals (demo)

Job change signals (demo)

Combine job-change signals with hundreds of out-of-the-box signals generated and collected by Common Room—product usage, tech stack changes, CRM activity, website...

Video

See who visited your website: Not your average site visitor identification software

See who visited your website: Not your average site visitor identification software

See every person - across every account - that visited your website,...

Video

Calculated Fields: Prioritize outbound by aggregating & stack ranking signals

Calculated Fields: Prioritize outbound by aggregating & stack ranking signals

Stack rank and score the signals that are strongest across your target accounts. For...

Blog post

Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you

Oct 3rd, 2024·6min read
See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up...

Podcast

Blog title card with title: "Leaning into omnichannel prospecting"

Brand exposure, outbound best practices, and more with Melissa Adamo

Customer Story

“Common Room makes me a hell of a lot more efficient. I have a lot of AEs to support, and I need to deliver pipeline for them. Common Room is a big part of that. I can book meetings much more quickly.”

  • Aaron Munro

    Aaron Munro

    Sales and Business Development Leader, EMEA, dbt Labs

Playbook

Blog post

Plays that pay: how we use LinkedIn ads to power pipe gen

Aug 28th, 2024·6min read
See the plays Common Room uses to turn LinkedIn ads into meetings booked.

Blog post

Plays that pay: how we turn LinkedIn signals into pipeline

Aug 6th, 2024·8min read
See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline.

Playbook

Customer Story

"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."

  • Nalin Vahil

    Nalin Vahil

    VP of Sales and Customer Success, Zapier

Video

Stop the trolls: How to make a Discord member verification system

Stop the trolls: How to make a Discord member verification system

In just a few minutes, we'll walk through how to build a Discord member verification system with...

Guide

GTM guide: Proving the business value of community & DevRel

This free guide walks through key ways GTM, or go-to-market, functions are measured—from sales and marketing to success and ops—to offer community and DevRel...

Playbook

Playbook

Blog post

Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence

May 21st, 2024·4min read
Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing...

Blog post

Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis

May 10th, 2024·7min read
See how a customer data platform (CDP) and a customer intelligence platform (CIP)...

Playbook

Podcast

Blog title card with title: "From product-led to revenue-driven: top takeaways from Superhuman"

From product-led to revenue-driven: top takeaways from Superhuman

Blog post

5 signals to help you prioritize your PQLs

Apr 22nd, 2024·5min read
See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer.

Podcast

Blog title card with title: "Beyond intent: top takeaways from Leslie Venetz"

Beyond intent: top takeaways from Leslie Venetz

Blog post

Introducing Common Room’s customer intelligence platform: Run go-to-market intelligently

Mar 28th, 2024·11min read
See how Common Room's customer intelligence platform helps you run go-to-market intelligently across sales,...

Signal Guide

Tech stack adjacency

When a company’s stack complements or competes.

SocialOpen-sourceDark funnel

Signal Guide

Surge in hiring

When a company is filling the ranks.

News + eventsSocialWebsite

Signal Guide

Rapid rise and fall in product usage

When a company is putting your product through its paces.

Product

Signal Guide

Pricing page activity

When someone is comparing plans.

WebsiteProduct

Signal Guide

New leadership recently hired

When a company shakes up the C-suite.

SocialWebsiteNews + events

Signal Guide

Multiple workspaces created by single org

When a company is ripe for consolidation.

Product

Signal Guide

Keyword engagement

When someone is saying all the right things.

SocialCommunityForumOpen-source

Signal Guide

Integration connected

When a company signals they’re sticking around.

Product

Signal Guide

GitHub activity

When someone is poking around your repository.

Open-source

Signal Guide

Customer/champion job change

When a product buyer or user switches organizations.

SocialCRM

Signal Guide

Award or recognition

When a company gets a round of applause.

SocialNews + eventsWebsite

Blog post

PLG buying signals your sales team should be tracking

Mar 11th, 2024·8min read
See which PLG buying signals your sales team should be tracking and learn how to take action on them fast.

Customer Story

"Common Room has made it easier for our SDRs and AEs to book more and better meetings. It’s our favorite sales tool here. One of our AEs called it 'my closest friend.'"

  • Tyler Hayden

    Tyler Hayden

    Director of Sales Development, Pulumi

Blog post

Put your GTM plays on autopilot with intelligent automations

Feb 26th, 2024·6min read
Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale.

Playbook

Blog post

5 buying signals you’re probably missing out on

Feb 12th, 2024·8min read
See five examples of buying signals you may be missing out on and learn how to uncover every signal fast.

Signal Guide

Compliance or IT user identification

When a compliance or IT pro starts using your product.

ProductSocial

Video

Enrich personal email (Gmail) addresses

Enrich personal email (Gmail) addresses

Automatically find the person and company behind the personal email. In this playbook, we'll show you how to bypass the painstaking Gmail...

Blog post

Mend your multithreading strategy: 3 dos and don’ts for sales teams

Jan 11th, 2024·5min read
See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts.

Playbook

Playbook

Playbook

Blog post

Product-led sales vs. enterprise sales: why you need the right data to move upmarket

Nov 20th, 2023·7min read
See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket.

Blog post

How to sell your sales team (and other folks) on community using Common Room

Nov 7th, 2023·10min read
Learn how you can use Common Room to prove the power of community to every team in your organization.

Blog post

Go beyond product-led sales: introducing a better way to do data-driven sales

Nov 1st, 2023·7min read
See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for...

Customer Story

"The most valuable discovery that Common Room helped us make was understanding which large organizations have been using and are most engaged with our tools. They adopt us because we work for their needs and their workflows—and enterprises may be willing to pay for a premium version tailored to their organization. Common Room allows us to spot those opportunities and follow up accordingly."

  • Brendan O’Leary

    Brendan O’Leary

    Head of Community, ProjectDiscovery

Blog post

Cracking the open-source sales code: tips from go-to-market leader Dan Miller

Oct 23rd, 2023·6min read
Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities.

Playbook

Playbook

Playbook

Blog post

Why your sales team hates your product-led growth strategy

Sep 14th, 2023·6min read
Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise.

Blog post

Why your dark funnel is only getting darker (and what to do about it)

Sep 6th, 2023·7min read
Learn why your dark funnel is about to get darker and what you can do to illuminate it.

Customer Story

"Common Room helps us focus on the organizations that get the most value from our product. We know which attributes make someone a great fit for Replit. Before Common Room, I wasn't able to find and build relationships with these people."

  • Lena Vu Sawyer

    Lena Vu Sawyer

    Customer Success Manager, Replit

Blog post

How dev-first companies power community growth and engagement

Aug 22nd, 2023·8min read
Find out how dev-first companies fuel community growth and engagement using Common Room.

Podcast

Blog title card with title: "Mapping the modern funnel"

Long live the marketing funnel: customer journey mapping basics from MKT1

Playbook

Blog post

From cloudy to clear: how Common Room fills in your data blanks using AI

Aug 7th, 2023·6min read
See how we resolve customer identities and enrich customer profiles using artifical intelligence at Common Room.

Playbook

Podcast

Blog title card with title: "How HubSpot finds the balance (and business value) in DevRel"

How HubSpot finds the balance (and business value) in DevRel

Playbook

Video

Cultivating community value for customer adoption with Douglas Hanna (Grafana Labs)

In this Uncommon Visionaries video, Douglas Hanna, COO at Grafana Labs, shares how the organization has found success as an...

Blog post

How modern GTM teams keep customer LTV growing and growing

Jul 5th, 2023·10min read
Find out how modern GTM teams increase customer lifetime value using Common Room.

Playbook

Playbook

Video

Maximize your LinkedIn prospecting reply rates

Maximize your LinkedIn prospecting reply rates

Find high-fit prospects who are most likely to respond without all the manual effort. Follow along with this playbook to: Find the...

Blog post

How modern GTM teams fuel pipeline growth and velocity

Jun 12th, 2023·8min read
Find out how modern GTM teams fuel pipeline growth and velocity using Common Room.

Blog post

Tapping into community for intent-based marketing

Jun 1st, 2023·8min read
Learn how B2B companies can use intent-based marketing to target the right person at the right time.

Podcast

Blog title card with title: "Building global communities with Notion"

How Notion builds a world-class (and world-spanning) community

Playbook

Blog post

Making the dark funnel work for you

May 22nd, 2023·8min read
Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”

Playbook

Blog post

Shed light on the dark funnel with Common Room

Apr 27th, 2023·8min read
Learn how Common Room uses digital engagment, CRM, and product usage data to transform your dark funnel into a powerful growth engine.

Video

Slack vs Discord - Ultimate Guide for Community

Slack vs Discord - Ultimate Guide for Community

In this video, we'll compare Discord vs Slack as a community tool, and provide some best practices and tips to help you choose...

Playbook

Playbook

Guide

The ultimate guide to community analytics and operations

Learn all about community analytics and the community operations managers who wield them: what metrics to track and how to select goals that set you, the community,...

Blog post

Community manager goals and responsibilities

Mar 8th, 2023·9min read
A look at the goals for any community manager, as well as the daily tasks and long-term planning required to achieve those goals.

Podcast

How Temporal uses community insights to enrich sales

How Temporal uses community insights to enrich sales

Blog post

Community ROI: metrics and insights to showcase success to stakeholders and executives

Feb 18th, 2023·12min read
The why and how of demonstrating the return on investment of a user community, including challenges to overcome and key...

Blog post

How we seeded our future champions program using Common Room

Feb 8th, 2023·8min read
Lots of companies have built champions programs to admire, including customers like Asana and Figma. We wanted to take those best practices and combine them...

Blog post

What does a community operations manager do?

Feb 2nd, 2023·12min read
Dive into the role of the community operations manager, including the tasks this person should own and what you should look for when hiring for the position.

Blog post

Guide to community operations

Jan 17th, 2023·10min read
Community operations ensure a community runs smoothly and efficiently. Learn the role, its importance, differences from community management, and more.

Blog post

Community analytics: why they’re important and what to measure

Jan 13th, 2023·9min read
An introduction to community analytics—definitions, benefits, and challenges–plus a checklist for metrics to start tracking today.

Blog post

Community work in context: Aligning expectations in 2023

Dec 29th, 2022·2min read
Drawing a straight line between community work and business impact is the surest way to earn continued community investment. Use our free self-guided workshop to...

Guide

The ultimate guide to Discord community management

From setting community goals to top features and best practices, here is everything you need to know about Discord community management.

Blog post

How to measure developer experience

Dec 13th, 2022·12min read
Measuring your developer experience is key to delivering great DX. Learn how to create and benchmark a better DX.

Blog post

Best practices for growing your community

Nov 23rd, 2022·10min read
Proven tactics and pro insights on how to sustainably grow an impactful, thriving online community.

Blog post

360: The Community-Led Growth Report

Nov 17th, 2022·3min read
360: The Community-Led Growth Report offers insights and actionable next steps for community builders and leaders in community-first organizations, based on 141 communities at various stages of...

Guide

Slack community management, the ultimate guide

From setting community goals to top features and best practices, here is everything you need to know about Slack community management.

Blog post

How to get started with a community-led growth platform

Nov 1st, 2022·9min read
A community-led growth platform is key to supercharging your community growth efforts and proving business impact. Learn how to get started.

Blog post

How to evaluate community growth platforms

Oct 24th, 2022·8min read
The right community growth platform is crucial for community program success. Part of a series, this first blog discusses how to approach evaluating these platforms.

Blog post

Key takeaways from CMX Summit 2022: Thrive

Oct 18th, 2022·4min read
We attended CMX Summit 2022: Thrive—read on for a full recap of our key takeaways.

Blog post

Why community is an effective go-to-market growth strategy

Oct 13th, 2022·8min read
User communities are a resource organizations can use to amplify the impact of other GTM initiatives, leading to both immediate benefits as well as long-term,...

Blog post

What you can learn from Asana’s data-driven approach to measuring community impact

Sep 27th, 2022·7min read
Learn how Asana uses a data-driven approach to measuring success by tying community work to business impact.

Blog post

New integrations: Connect Reddit and Skilljar today

Sep 21st, 2022·3min read
At Common Room, we strive to provide you with high-quality, native integrations that allow you to better understand and engage with your community. Today, we’re happy to...

Blog post

Talking about community metrics with your CxO

Sep 16th, 2022·3min read
Read Common Room's free guide to help you quantify and communicate your community’s impact on the business at the leadership level so you can continue to earn investment in your...

Blog post

Introducing Common Room’s integration with HubSpot: Shine a light on your entire user journey

Sep 8th, 2022·6min read
Common Room’s new HubSpot integration brings community intelligence to all go-to-market functions, giving...

Blog post

An overview of Slack's community management features

Aug 30th, 2022·14min read
This post covers how and why Slack’s community management features meet the basic requirements of community engagement initiatives.

Blog post

Bulk messaging: Start the conversation right from Common Room

Aug 23rd, 2022·2min read
Bulk messaging is a lightweight way to send direct messages to your community members via Slack.

Guide

First 30 Days in DevRel

Guide

Read the 2022 Developer Relations Compensation Report

Empowering more informed, equitable compensation conversations for the developer relations and developer advocacy community.

Blog post

Best practices for Slack community management

Aug 16th, 2022·12min read
Best practices for building a community on Slack, learned and shared from today's top community leaders and our own experience.

Blog post

Social media vs. community manager: what's the difference?

Aug 4th, 2022·8min read
The roles of the Community Manager and the Social Media Community Manager are distinct. Both represent the brand, but one is a brand ambassador and one acts as...

Blog post

The 2022 Developer Relations Compensation Report

Jul 28th, 2022·3min read
The 2022 Developer Relations Compensation Report, published by Common Room, highlights key data for DevRel and Developer Advocacy professionals as reported by 147 respondents in...

Blog post

Keeping your community data secure and compliant

Jul 7th, 2022·4min read
Communities are built on trust, and Common Room is, too. Protecting our customers and their communities’ data is a top priority for us. This blog details the latest investments...

Blog post

Why your web3 community needs a digital relationship manager

May 19th, 2022·7min read
Josh Grose, Common Room's Head of Growth, highlights the challenges of building web3 communities, and how Common Room can help you overcome them to build...

Blog post

Community Response Guidelines for Developer Communities

May 5th, 2022·2min read
One important part of managing developer community is to engage and respond to your community members in a way that provides value. Here are my top tips for how to...

Blog post

How to seed your community: A content collection

May 2nd, 2022·5min read
How do you seed your community? We’ve put together a collection of pieces to help you seed your community so you can scale its impact, empower your business, build products...

Blog post

Finding Product/Market Fit with Community: Announcing the General Availability of Common Room

Mar 31st, 2022·5min read
Today, in partnership with our incredible community—many of whom I am now honored to call customers—I get the...

Blog post

End-to-end community attribution: Quantifying impact from a revenue perspective

Mar 17th, 2022·7min read
Financially quantifying the value of your community is challenging. We built Common Room to empower you to measure end-to-end...

Blog post

Uncommon Book Club 📚 Carrie Melissa Jones and Building Brand Communities

Feb 22nd, 2022·18min read
The Uncommon Book Club is a gathering place for community builders to learn from community authors. We welcomed Carrie Melissa Jones to...

Customer Story

"It’s really important for the Community, as it scales, to be present across multiple channels. We chose Common Room for the ability to see it all in one place and understand what’s happening across them all."

  • Anna Filippova

    Anna Filippova

    Senior Director of Data, dbt Labs

Blog post

How DevRel Programs Drive Business Impact

Feb 3rd, 2022·4min read
Developer relations programs benefit their companies in a multitude of ways. In order to see business impact, the first step is to create a winning DevRel program. Then understand the...

Customer Story

“Customer intelligence is at the heart of everything we do at Sourcegraph as we build Cody, our AI coding assistant for devs, so it’s critical for us to keep tabs on our customers’ experiences with Cody and gather feedback. I’m in Common Room every day of the week, staying up to date across channels and helping our DevRel, engineering, and product teams bring this customer-first orientation into every aspect of our business.”

  • Justin Dorfman

    Justin Dorfman

    Open Source Program Manager, Sourcegraph

Blog post

Building a DevRel Campaign: Discovery

Jan 8th, 2022·9min read
Learn how to deliver impactful DevRel campaigns that drive results and impress stakeholders.

Blog post

Core components of a Developer Relations strategy

Jan 1st, 2022·7min read
Learn how to assemble an impactful DevRel strategy that drives results.

Blog post

Uncommon Book Club 📚 Mary Thengvall and The Business of Value of Developer Relations

Dec 17th, 2021·19min read
Welcome to the Uncommon Book Club - a gathering place to learn from community authors. Mary Thengvall joined us to discuss...

Blog post

Uncommon Q&A: Tweeting with Mary Thengvall

Nov 28th, 2021·10min read
At Common Room and Uncommon, we enjoy celebrating and learning from inspiring community leaders. We held a Twitter Q&A with Mary Thengvall, including questions submitted by the Uncommon...

Blog post

The Rise of the Community Leader - Meet Shawn Wang

Nov 18th, 2021·3min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

Community-Driven Product Development - Maintain And Scale The Community Relationship

Nov 17th, 2021·5min read
We're collaborating on a six part educational series with Mark Tan, Director of Product and Community at Wyze. We'll...

Blog post

Open source advocacy in DevRel with Liran Tal

Nov 15th, 2021·1min read
Developer Advocate and GitHub Star Liran Tal talks about collaborating in the open-source community, building developer tools as a Developer Advocate, and gaining recognition from...

Blog post

3 Common Challenges Community Managers Face and How to Overcome Them

Nov 15th, 2021·1min read
Despite the many great things about being a community manager - building relationships and helping people solve problems - at some point you will...

Blog post

Building in public is itself a story that sells your product

Nov 12th, 2021·1min read
Community-led and product-based author Ritika Mehta makes the case not only for why, but how, to build in public. Find new users, help others, and build trust...

Blog post

Opting for a Good/Better/Best Chart

Nov 12th, 2021·1min read
In just four tweets, Brian Oblinger addressed big challenges most leaders have when presenting options to stakeholders. For clarity, easy comparison, and the tiniest nudge toward your preference,...

Blog post

The Rise of the Community Leader - Meet Cassie Mayes

Nov 1st, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

Uncommon Q&A: Tweeting with Sarah Guo, Investor at Greylock

Oct 21st, 2021·8min read
Common Room and its Uncommon team get to work with some stellar leaders in a number of spaces — community, SaaS, DevRel, and venture capital — and the more we...

Blog post

Community-Driven Product Development - Community Engagement During Testing and Development

Oct 12th, 2021·4min read
We're collaborating on a six part educational series with Mark Tan, Director of Product and Community at Wyze....

Blog post

Community-Driven Product Development - Building A Tight Community Feedback Loop

Oct 5th, 2021·5min read
We're collaborating on a six part educational series with Mark Tan, Director of Product and Community at Wyze. We'll discuss trends...

Blog post

Community-Driven Product Development - Finding Your Community Members

Sep 28th, 2021·5min read
We're collaborating on a six part educational series with Mark Tan, Director of Product and Community at Wyze. We'll discuss trends and takeaways...

Blog post

The Rise of the Community Leader - Meet Jordan Scott

Sep 22nd, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities....

Blog post

The Rise of the Community Leader - Meet Tammy Bryant Butow

Sep 9th, 2021·5min read
Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across...

Blog post

The Power of Community - Customer Success

Aug 25th, 2021·6min read
With the technology we’re building at Common Room, community becomes a competitive advantage for your customer success team. When you build more authentic relationships with customers via...

Blog post

How to automate welcome messages to community members

Aug 12th, 2021·8min read
Tips for automating the onboarding messages you send out to new community members. Use the welcome messages we provide in this post and make them your own.

Blog post

How to Set Community Standards

Aug 4th, 2021·4min read
This how-to guide dives deep into setting community standards and expectations, including what a code of conduct is, why it's important, and how to write one thoughtfully.

Blog post

Why Community Comes First for Modern Companies—And Who's Leading It

Jul 26th, 2021·7min read
Community-focused roles are growing and companies are earnestly looking for community leaders. Skills that lend themselves well to community...

Blog post

How to Choose Your First Community Channel

Jul 21st, 2021·5min read
We've created this how-to guide to help you select the right community channel for your needs using our evaluation framework based on 1/ community objectives and 2/ engagement dynamics.

Blog post

Code of Conduct: Expectations for Community Participation

Jul 7th, 2021·6min read
Common Room's product-focused Uncommon community shares its behavior expectations for community participation, in part inspired by Contributor Covenant, Django Code...

Blog post

Uncommon Conversations: An Interview with Jeff Barr at AWS

Jun 24th, 2021·10min read
Ask a 20-year community builder and educational content creator like Jeff Barr, VP & Chief Evangelist at AWS, about lessons that are important to pass on and you...

Blog post

Developer Advocate vs. Developer Relations Leader: Who to Hire First

May 10th, 2021·5min read
Many founders and executives struggle to decide the right title for their first DevRel hire. Should it be a developer advocate or developer...

Blog post

How to build a developer champions program

Apr 9th, 2021·9min read
Learn how to build a robust developer champions program with tips for recruiting, onboarding, motivating, and managing champions.

Blog post

Editor's Pick: Forbes Announces Common Room Funding Raise

Mar 31st, 2021·2min read
On March 31, 2021, senior editor at Forbes, Alex Konrad, covered Common Room's funding announcement and the genesis of the company. His article introduced Common...

Blog post

Set and Accomplish Developer Audience Goals

Dec 5th, 2020·3min read
Use these tips to align your DevRel goals with your strategy and passion projects in order to be happy and successful in your role.

Blog post

Five Pillars of an Impactful Developer Feedback Program

Oct 28th, 2020·4min read
Obtaining feedback from developers to better your product offering is a must. Not only does it help you build better solutions, but when developers provide you...

Blog post

What Is the Building Trust Model?

Sep 23rd, 2020·3min read
Developers are smart. They can see through your ads and fluffy marketing content. Building trust with them can be a challenge. The Building Trust Model is a simple 3 step process. This model works...
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